Organisation

Mónica Cortiñas Ugalde (Pamplona, 1974) is a professor of Marketing and Market Research at Public University of Navarre (UPNA) and is affiliated as a researcher with the INARBE Institute. She holds a degree and a doctoral degree in Business Administration and Management from UPNA and has held the position of Head of the Strategic Planning Area at this institution since 2015.

Her research lines include digital marketing, consumer behaviour, artificial intelligence applied to marketing, and human-computer interaction. She is the author of more than 30 papers in internationally recognised scientific journals and has participated in 13 competitive research projects, leading two projects under the State Plan. She has supervised three doctoral theses and is actively involved in international research networks. Between 2015 and 2021, she was a member of the Board of the Spanish Association of Academic and Professional Marketing. Her research activity has been recognised with three six-year research periods (sexenios - promotions acquired after 6 years of research). 

In her teaching role, she teaches courses at the Faculty of Economics and Business, and has been responsible for subjects such as Commercial Management I, Information Systems, and Market Research. Regarding academic management, in addition to her role as Head of the Strategic Planning Area since 2015, she has held other roles, including as a member of the Academic Commission of the Doctoral Programme in Economics, Business and Law (2020-2024), Quality Manager for the Master’s in Business Administration and Management, and Head of the Marketing and Market Research Knowledge Area. She is also a member of the Events Committee, the Managing Committee of the Plan for Equality, and the University Senate since 2008.
 

Daniel Paternain Dallo
Tel: 948 16 9895
E-mail: direccion.areaplanificacion@unavarra.es

Daniel Paternain Dallo (Pamplona, 1984) holds a degree in Management Computer Engineering (2006), a degree in Computer Science (2008), and a Doctoral degree (2013) from Public University of Navarre, where he is currently associate professor (tenured) in the Department of Computer Science and Artificial Intelligence.

In research, he is part of the group "ARIN.  Artificial Intelligence and Machine Learning Research". His main research lines have focused on the proposal and improvement of machine learning models, primarily applied to computer vision, information fusion, and the analysis of biases in artificial intelligence models. This research has been reflected in 40 articles in JCR journals and more than 60 contributions to national and international conferences. Additionally, he has participated in 20 R&D projects, including 8 national plan projects and 2 strategic R&D projects funded by Government of Navarre, as well as in 20 technology transfer contracts with leading companies in the sector. Both during his predoctoral and postdoctoral stages, he has conducted several research stays at the University of Granada, Deakin University (Melbourne, Australia), the Federal University of Rio Grande do Norte (Natal, Brazil), and the Slovak University of Technology (Bratislava, Slovakia). 

In teaching, he has taught a variety of subjects, mainly in the Bachelor's and Master's programmes in Computer Engineering, where he has supervised more than 60 end-of-studies projects. In addition to being responsible for several subjects, he is currently responsible for the quality of the Master's in Computer Engineering. He has received 3 evaluations of his teaching activity, two of which were rated as excellent. 

In terms of management, he has been a representative on the Committee of Contracted Teaching and Research Staff at UPNA for 10 years, a member of the University Senate since 2015, and a member of the Governing Council of UPNA from 2020 to 2022 and since 2023 to the present.