Agri-food Communication
If you work in the agri-food sector and want to train in communication, or if you already work in communication and want to specialise, this is the course for you. The agri-food sector, which is strategic in Navarre, needs professionals with a strong communication sensibility to highlight the value of agriculture, livestock farming, and the people who work in the field. This training programme has been designed in collaboration with the Union of Farmers and Livestock Breeders of Navarre (UAGN).
- Modality: online
- Credits: 3 ECTS (30 horas lectivas)
- Registration: abierta
- Fees: € 330 | Fee with discounts: € 99 (Check conditions)
- Teaching dates: pending
This course is in line with the Sustainable Development Goals of the UN 2030 Agenda.
- Collaborating
The agri-food sector is vital to society, yet a lack of public understanding about food production and quality remains a significant challenge. Despite the sector's growing presence in the media, information is still limited, highlighting the urgent need for professionals who can communicate effectively about agri-food issues.
This microcredential provides essential tools to enhance agri-food communication, covering topics from media and social media engagement to the role of lobbying in Brussels. With a practical and dynamic approach, the course enables journalists, sector professionals, and communicators to improve their ability to convey clear and accurate information—benefiting both society and agri-food companies and organisations.
- Places: 35
- Language: Spanish
- Location: Arrosadia Campus (UPNA)
- Evolution and Context of the Agri-Food Sector.
- The Specialist Journalist: How a Communications Department Operates in the Agri-Food Sector.
- Constructive Communication for Shifting Social Narratives.
- Agri-Food Communication in Brussels.
- Successful Agri-Food Communication Cases at National Level.
- Digital Communication.
- How Can We Improve the Image of the Agri-Food Sector?
Admission profile:
People aged between 25 and 64 at the start date of the course may apply, provided they meet the following profile:
- Professionals from the agri-food sector in any of its areas: primary production, industry, or distribution
- Agricultural technical engineers and agricultural engineers.
- Graduates from the Agroforestry Training Centre (CI Agroforestal).
- Individuals with a background in communication.
- Other people who have studied or work in fields related to agricultural sciences (e.g., CSIC).
If, after the admission process, there are still available spots, individuals under 25 or over 64 years old - at the start of the course - who meet the profile and access requirements may be admitted. These places will be assigned strictly in order of registration until the quota is filled.
Access requirements:
- Compulsory Secondary Education (ESO) certificate, Basic Vocational Training diploma, or an equivalent qualification (EQF level: 3).
- Responsible declaration confirming compliance with the required candidate profile, including a brief description.Download here the document, complete it, and attach it to your application.
Selection criteria:
In strict order of registration.
Once the course has begun, the final list of admitted participants will be published.
Outcomes
- To understand and communicate how agri-food markets operate and the nature of their activities.
- To identify and analyse the various media outlets related to the agri-food sector.
- To plan and implement communication strategies relevant to the agri-food sector.
Training goals
- To gain an understanding of the agri-food market, its structure and significance, and the main media outlets covering this sector at both national and international levels.
- To learn about the structure, nature, and functioning of agri-food communication.
- To teach and apply strategies, techniques, and tools of communication specific to the agri-food field.
- Academic Management: Ramona Barrena Figueroa, associate professor (tenured) at UPNA and Director of the Higher Technical School of Agricultural Engineering and Biosciences.
- Academic Co-Management: Susana Villanueva Crespo, Head of Communication at UAGN (Union of Farmers and Livestock Breeders of Navarre).
- UPNA Faculty Collaborations:
- Felip Arague Mesana, associate professor at UPNA.
- External Collaborators:
- Elisa Plumed Lucas, journalist specialised in agriculture and food.
- José María Castilla Baró, public affairs and lobbyist.
- Alfredo Casares, consultant and trainer in constructive communication in companies.
- Timetable: Tuesday, from 3:30 PM to 7:30 PM.
- The room will be notified by e-mail to the participants before the course begins.
The final grade will be determined based on the following weightings:
- Minimum attendance of 80% of class hours: 5 %
- Individual exercises and team project: 55 %
- Final multiple-choice exam: 40 %
Obtaining the microcredential is subject to passing the enrolled ECTS credits, in accordance with Article 27 of the Regulations Governing UPNA's Own Degree Programmes.
Standard Tuition Fee: € 330
- Refer to the public fees for UPNA's Own Degrees for information on applicable exemptions.
Tuition fee with a discount:
- € 99 - 70% funded by European Funds for admitted participants who are between 25 and 64 years old at the start of the course.
- € 49,50 - Additional 15 % funded by UAGN for individuals who meet the admission profile and are between 25 and 64 years old at the start of the course
Tuition aid grant procedure
Check here the procedure to be granted tuition aids to see whether you meet the eligibility criteria for financial aid during the registration process.
This microcredential is standalone and is not linked to any other academic programme.
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Academic Management
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External Academic Coordination
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Administrative Coordination
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Additional documentation
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