Welcome

Welcome to the website of the Marketing Group (GiM) at the Public University of Navarra.

In the GiM we are dedicated to the following activities:

• Academic Research
• Consulting services for companies and institutions
• Seminars and courses
• Conferences and Workshops

Our current research lines are the following:

• Market Research and Consumer behavior
• Analysis of marketing productivity
• Commercial distribution - Omnichannel and multichannel strategy
• Marketing and new information and communication technologies
• International marketing and International business

In the GROUP MEMBERS menu you can access information about each of the group's components.

In the PUBLICATIONS menu the research articles of the group members organized by year are listed. You can also find information about other activities such as theses or research projects in which we participate in the research portal.portal de investigación.

In the CONSULTANCY menu you can find information about the services we provide to companies and institutions.

For any additional information or query, do not hesitate to use the contact form.