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Exploring unconscious user responses to affective computing in interactive prototypes: a consumer neuroscience study
Saavedra, Alvaro; Chocarro, Raquel; Cortiñas, Mónica; Rubio,
Año: 2025
Revista: BIT
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From familiarity to acceptance: the impact of Generative Artificial Intelligence on consumer adoption of retail chatbots
Arce-Urriza, M. ; Chocarro, R.; Cortiñas, M.; Marcos-Matás, G.
Año: 2025
Revista: Journal of Retailing and Consumer Services
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Low and high outcome quality in co-created hospitality services: two explanations for consumer satisfaction
Alarcón-López, R.; López-López, I.; Ruiz-de-Maya, S.
Año: 2025
Revista: J. Vacat. Mark.