Business Consultancy Services

The members of the marketing group of the Public University of Navarra have extensive experience in strategicstrategic marketing, international marketing, market research and marketing plans. Please, contact us if you have any project in which we can help you.

More precisely, we can help you with:

• STRATEGY:
  • Marketing Plans for profit and non-profit organizations
  • Design and development of Market Research
  • Development of Segmentation and Positioning Studies
  • Sectoral Analysis
  • Research and selection of foreign markets
  • Design of internationalization plans
  • Image studies (country, region, tourist destination, etc.)
• OPERATIONS
  • Definition and launch of products and services
  • Communication plans
  • Omni-channel management
  • Customer journey analysis

Some examples of questions we can answer:

• How is our brand perceived and how should it be perceived?
• In which segments is our market divided and which ones should I focus on?
• Which markets have better perspectives?
• How should I integrate the different distribution channels?
• How does the digitalization of my consumers affect me?
• Which countries are more suitable for my company's products?
• What strategy should I follow to internationalize my company or increase my sales abroad?
• How can I improve the image of my company, institution, city, community, etc.?

Our studies conclude with an operational report that include with precise answers to the situation.

Education

The marketing group collaborates in the Lifelong Learning programs through the offer of the own teachings of the Fundación Universidad Sociedad. You can check the FUS page for all the information about it. página de la FUS toda la información al respecto.