Marketing Group
Home > Marketing Group > Publications > Artículos
Artículos
-
La muestra y la revolución tecnológica: mención al neuromarketing
Saavedra, Á.
Year: 2023
Journal: Investigación y Marketing -
Consumers' awareness and attitudes in circular fashion
Jimenez-Fernandez, A.; Aramendia-Muneta, M. E.; Alzate, M.
Year: 2023
Journal: Cleaner and Responsible Consumption -
Impact of seller- and buyer-created content on product sales in the electronic commerce platform: the role of informativeness, readability, multimedia richness, and extreme valence
Cai, X.; Cebollada, J.; Cortiñas, M.
Year: 2023
Journal: Journal of Retailing and Consumer Services
Grupo Investigación en Marketing
Universidad Publica de Navarra
Arrosadía
Pamplona
Tel. 948
Contact by E-mail
Universidad Publica de Navarra
Arrosadía
Pamplona
Tel. 948
Contact by E-mail