• ES
  • EU
  • EN

Ficha docente

Home > Ficha docente


Margarita Elorz Domezain
Marketing and Consumer Research
T 948 169 374F 948 169 404



Most of her research activity is dedicated to the development of consumer choice models and consumer segmentation. She is currently investigating the capacity of new technologies and management methods in the development of offensive and defensive marketing strategies, through the application of appropriate data analysis techniques.

Research topics: Commercial brands. Designations of origin. Consumer behaviour models. Commercial distribution

Universidad Pública de Navarra
Campus de Arrosadía - 31006 Pamplona
Tel. 948 169000
Fax. 948 169169
Contact by E-mail
Campus de Tudela
Avda. de Tarazona s/n
31500 Tudela
Tel. (+34) 948 417800
Fax. (+34) 948 417892
Contact by E-mail