Libros
37 European Marketing Academy Conference
Chapter title
The Impact of Internal and External Reference Prices on Brand Choice in Online and Offline ChannelsPages:
162 to 162Authors
Cebollada Calvo, José JavierPublishing house
University of BrightonPublisher
Place
Desconocida ()Year
2008
Grupo Investigación en Marketing
Universidad Publica de Navarra
Arrosadía
Pamplona
Tel. 948
Contact by E-mail
Universidad Publica de Navarra
Arrosadía
Pamplona
Tel. 948
Contact by E-mail