Good communication planning is essential to the proper functioning of the university. This Communication Plan was drafted as part of the 2016-2019 Strategic Plan, currently being implemented. It has two general objectives:
to promote the image of the UPNA in society as a whole and to enhance the motivation, commitment and cohesion of the university community.
The specific actions set out in the plan are structured around a set of precise objectives and aim to address and respond to the university’s needs in the field of communication with the different groups and institutions with which, in one way or another, it interacts.
See: Communication plan