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• formato BibTex
  @article{
  title={Impact of seller- and buyer-created content on product sales in the electronic commerce platform: the role of informativeness, readability, multimedia richness, and extreme valence},
  author={Cai, X. and Cebollada, J. and Cortiñas, M.},
  journal={Journal of Retailing and Consumer Services},
  year={2023},
  volume={70},
  number={103141},
  pages={1-15},
  doi={},
  }
• Exportar cita a RIS
  TY - JOUR
  T1 - Impact of seller- and buyer-created content on product sales in the electronic commerce platform: the role of informativeness, readability, multimedia richness, and extreme valence
  AU - Cai, X.
  AU - Cebollada, J.
  AU - Cortiñas, M.
  TI - Journal of Retailing and Consumer Services
  PY - 2023
  VL - 70
  M1 - 103141
  SP - 1-15
  DO -
  ER -
  
• Exportar cita a RefWorks
  RT Journal Article
  T1 Impact of seller- and buyer-created content on product sales in the electronic commerce platform: the role of informativeness, readability, multimedia richness, and extreme valence
  A1 Cai, X.
  A1 Cebollada, J.
  A1 Cortiñas, M.
  JF Journal of Retailing and Consumer Services
  YR 2023
  VO 70
  IS 103141
  SP 1-15
  DO