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• formato BibTex
  @article{
  title={Loyalty, Brand Choice and Marketing Strategy: an Application to the Laundry Detergent Market for Delicate Clothes in Spain},
  author={Cavero, S. and Cebollada, J.},
  journal={Journal of international consumer marketing},
  year={1997},
  volume={10},
  number={1-2},
  pages={57-72},
  doi={},
  }
• Exportar cita a RIS
  TY - JOUR
  T1 - Loyalty, Brand Choice and Marketing Strategy: an Application to the Laundry Detergent Market for Delicate Clothes in Spain
  AU - Cavero, S.
  AU - Cebollada, J.
  TI - Journal of international consumer marketing
  PY - 1997
  VL - 10
  M1 - 1-2
  SP - 57-72
  DO -
  ER -
  
• Exportar cita a RefWorks
  RT Journal Article
  T1 Loyalty, Brand Choice and Marketing Strategy: an Application to the Laundry Detergent Market for Delicate Clothes in Spain
  A1 Cavero, S.
  A1 Cebollada, J.
  JF Journal of international consumer marketing
  YR 1997
  VO 10
  IS 1-2
  SP 57-72
  DO