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Bachelor’s degree in Management and Business Administration

Undergraduate Degree in Business Administration and Management

Qualification code: 2501666

Council of Ministers date: 01/10/2010

Publication in the Official State Gazette: Official State Gazette 11/11/2010

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The Undergraduate Degree in Business Administration and Management aims to prepare professionals capable of working in managerial, administrative, advisory and evaluative roles within organisations, particularly enterprises. Graduates should be able to perform work of this kind at general organisation level or within any of an organisation’s functional areas. They need to know how these functional areas work, how they link in with the enterprise’s general objectives and how these objectives fit into the overall context of the economy. Graduates must also be in a position to contribute to the smooth running of the organisation and the achievement and improvement of results through their work. More specifically, they should be able to identify and anticipate opportunities, allocate resources, organise information, select and motivate staff, make decisions, achieve the objectives set and evaluate results. The degree aims to provide students with the grounding required in order to work in management and administration in any functional area within any type of organisation.

The Degree consists of 240 ECTS credits (each ECTS credit represents 25 hours of work as a student) and lasts eight semesters (four years). The course is conducted on a face-to-face basis. The Degree belongs to the Branch of knowledge Social Sciences and Law.

The Degree places a special emphasis on three qualities which employers have always held in high regard.

Versatility. The course focuses on preparing professionals who are ready to tackle a wide range of tasks. In this regard, the programme pays great attention to establishing a firm, broad theoretical and practical foundation in all areas of business management. The outstanding training received allows Business Administration and Management graduates to compete for a wide range of jobs. There is also a Group which allows students to obtain the International Double Degree in Economics and Business Administration and Management on completion of their studies.

Internationalisation. The Programme allows students, if they so wish, to spend at least one or two semesters abroad. Teaching activities in English are another source of internationalisation. There is an International Group which is taught at least half the course in English and has the opportunity to spend from two to four years abroad on exchange programmes. All Business Administration and Management undergraduates have to accredit their competence in the English language when they complete the course.

Professional competence. Aware of the specific nature of each job, the course aims to turn out Business Administration and Management graduates who are “ready to learn”, ask, discuss, find information and reach conclusions, competences which should allow them to work successfully in any type of organisation.

Undergraduate Degree in Business Administration and Management Report



In general, students who complete the Undergraduate Degree in Business Administration and Management should be able to perform any one of a wide range of functions at different levels in the field of organisational management and administration. Graduates possess critical analytical skills and competences allowing them to embark on business ventures of their own, work in general management or management at functional area level, and provide advisory or consulting services. Students also acquire the grounding required in order to broaden their knowledge on postgraduate programmes through which to explore the reality of the world of business in greater detail or open doors to a career in research. The competences listed in the report are:

General instrumental competences

  • CG01  A capacity for analysis and synthesis
  • CG02  A capacity for organisation and planning
  • CG03  Oral and written communication in their mother tongue
  • CG04  Oral and written communication in a foreign language
  • CG05  Computer skills relevant to the field of study
  • CG06  The ability to search for and analyse information from different sources
  • CG07  The capacity to solve problems
  • CG08  The capacity to make decisions

General personal competences

  • CG09  The capacity to work as part of a team
  • CG10  Interdisciplinary team work
  • CG11  Work in an international context
  • CG12  Interpersonal skills
  • CG13  The capacity to work in diverse and multicultural environments
  • CG14  Critical and self-critical skills
  • CG15  An ethical approach to work
  • CG16  The capacity to work in high-pressure environments

Systematic general competences

  • CG17  A capacity for self-reliant learning
  • CG18  The capacity to adapt to new situations
  • CG19  Creativity
  • CG20  Leadership
  • CG21  Initiative and entrepreneurial spirit
  • CG22  Motivated by quality
  • CG23  Sensitivity to environmental and social issues
  • CG24  Respect for human rights

Specific competences

  • CE01  To understand economic institutions as the application and result of theoretical or formal representations of how the economy works
  • CE02  To identify sources of economic information relevant to their particular enterprise and their contents
  • CE03  To discern information and data relevant to their particular enterprise which a non-professional would be unable to recognise
  • CE04  To analyse business management problems, applying professional criteria based on the use of technical instruments
  • CE05  To produce advisory reports on specific business and market situations
  • CE06  To design general management projects or projects specific to functional areas in the relevant enterprise
  • CE07  To assess the situation and foreseeable development of a company on the basis of the relevant records
  • CE08  To manage and administer an enterprise or organisation, understand its competitive and institutional position, and identify its strengths and weaknesses
  • CE09  To form part of any functional area within an enterprise or organisation and perform any managerial task required within it confidently
  • CE10  To set up a business and manage its key components
  • CE11  To understand the nature of enterprises as organisations and places in which players with different interests interact
  • CE12  To plan, organise and oversee projects in the different functional areas of an enterprise
  • CE13  To identify an enterprise as a system and recognise the interdependencies between its different functional areas
  • CE14  To implement policies and practices to improve business management effectiveness and efficiency
  • CE15  To understand the financial markets, their structure, key players and products
  • CE16  To design accounting systems and produce internal and external accounting reports
  • CE17  To promote improvements to production processes in order to increase the added value created by the enterprise
  • CE18  To develop marketing policies which enhance knowledge of consumer needs and increase consumer satisfaction
  • CE19  To apply techniques which enhance the capabilities, development and motivation of an enterprise's human resources

Business Administration and Management graduates are professionals capable of joining different functional areas within enterprises (economics, administration, finance, accounting, human resources, sales and marketing, logistics and production) in both the private and public sectors at either administrative or managerial levels. They can also work for firms which provide advisory or consultancy services or set up in business on their own. The most common job opportunities for graduates are in:

  • General management of companies and organisations.
  • Management of specialised areas and departments in companies and organisations.

Examples of the jobs in these broad areas of employment include:

  • Tax and Accountancy Advice.
  • External Auditing.
  • Consultancy.
  • Accountancy.
  • Comptroller.
  • Administrative-Financial Management.
  • Commercial Management.
  • Procurement and Distribution Management.
  • Administration Management.
  • Purchasing Management.
  • Bank Management.
  • Exportation Management.
  • Marketing Management.
  • Production Management.
  • Human Resource Management.
  • Treasury Management.
  • Sales Management.
  • Senior Management.
  • Administration.



Students who wish to study this undergraduate degree course should have a capacity for numerical, logical and abstract reasoning, and be able to draw conclusions from the facts before them. It is also recommended that they have a capacity for the use of quantitative techniques. In greater detail, students should:

  • Have a flair for oral and written communication.
  • Have a capacity for the use of mathematical language.
  • Be particularly interested in discovering, exploring and analysing human behaviour and social well-being.
  • Be interested in political, economic and business news.
  • Have a capacity for synthesis, analysis, induction and deduction.
  • Have the capacity to distinguish, relate and order concepts.
  • Have the capacity to analyse texts and solve problems.
  • Have the capacity to organise their work time and obtain outcomes from learning.
  • Have a favourable attitude towards collaboration and team work.
  • Be thorough when it comes to analysis and performing tasks.
  • Be creative when it comes to solving problems.
  • Be proactive with regard to reality.
  • Be open to finding out about other realities.
  • Be enthusiastic about performing tasks undertaken.
  • Be steady workers.

Students need to accredit a minimum level of B2 in English in order to join the International Group. How to accredit a B2 level in English

Find out about registering for this degree here.

Entry pathways to the Undergraduate Degree in Business Administration and Management.



The Faculty of Economics and Business Science holds a welcoming session for new students at the beginning of each new academic year. At the session, students are informed about their course, the organisation and governance of the University, student representation, student life and the services available to them. Students are also informed about their study programmes, administrative procedures, academic regulations and resources available through the University website.

In order to guide and motivate students, and, consequently, ensure better academic performance, the Public University of Navarre implements the Tutorship Plan. Through the Plan, each student is assigned a Professor as his/her Personal Tutor to accompany him/her throughout his/her time at the University. Through a number of meetings with their students, the University’s Personal Tutors try to help new students adapt to university life and mix in, and provide them over their time at the University with guidance regarding their Final Year Projects, professional careers and further studies. Depending on the type of problem a student is faced with, his/her Personal Tutor may redirect him/her to the competent person or body, or to the support services which the University provides (Student Information Office, Social Action Unit, Health Care Unit, University Ombudsman, etc.).

To find out more and make specific enquiries, students should visit the Student Information Office.

The Public University of Navarre’s Social Action Unit helps students with special needs as a result of disabilities. The aim of the Social Action Unit’s Disability Support Programme is to ensure equality regarding University entry and forming part of university life, and is based on a specific plan designed for each student.
The Unit endeavours to be there for students with disabilities at three key points in their academic development, through a range of initiatives:

  • Pre-university initiatives, liaising with Secondary Education guidance services and Navarre's Special Education Resource Centre in order to plan the support required sufficiently in advance.
  • Initiatives while students are studying at the University: reception of and information for students with special educational needs; examination of the situation and needs assessment through personal interviews, and definition of the support and intervention required.
  • Initiatives designed to help students find work in coordination with the University’s guidance and employment promotion services.





The implementation schedule for the Undergraduate Degree in Business Administration and Management starts in the academic year 2010-11 and ends in the academic year 2013-14. Implementation is gradual and is designed to coincide with the discontinuation of the old Second-cycle degree (Licenciatura) in Business Administration and Management programmes. The schedule is as follows:


Academic Year
































Mobility initiatives



The option of taking a specialism in the 4th year allows students to specialise in specific areas of business studies.

Specialism in Business Organisation
The chief specific competences acquired by studying this specialism are:

  • To acquire knowledge about innovation from a strategic viewpoint.
  • To learn the concepts required in order to operate in the environments associated with production and logistics systems without difficulty.
  • To learn about and understand the material and non-material resource planning needed for production.
  • To learn about the problems affecting production and logistics systems, and solve them in an optimum manner using qualitative and quantitative methods.
  • To learn and understand the chief concepts and models associated with quality.
  • To acquire the knowledge needed in order to create, develop and implement a business project.
  • To learn about small enterprises, the problems specific to them and how they are managed in depth.
  • To design, plan and initiate a business project.
  • To plan, organise and control projects in a company’s operations management area.
  • To learn about and understand the material and non-material resource planning needed for production.

Specialism in Marketing
The chief specific competences acquired by studying this specialism are:

  • The capacity to understand and communicate the importance to organisations of adopting a marketing approach and managing customer relations properly.
  • The capacity to identify the problems related to the management of distribution channels and the organisations which make up the commercial system.
  • The capacity to identify and analyse those factors which influence consumer behaviour from a marketing perspective properly.
  • The capacity to plan sales actions aimed at customers and manage sales teams.
  • The capacity to choose a suitable positioning strategy for the product the company has to offer and decide how to differentiate it in the market from a marketing perspective.
  • The capacity to form part of a company’s marketing team.
  • The capacity to evaluate an integrated marketing communication plan.
  • The capacity to detect information needs which are not covered and identify possible sources for this information from a marketing perspective.
  • The capacity to select and use the computer applications needed for business diagnosis and analysis, and apply them to marketing management within a company.

Specialism in Accounting and Auditing
The chief specific competences acquired by studying this specialism are:

  • To produce annual financial statements and other complementary financial reports to permit reasoned judgement regarding a company’s expected risk profile and performance.
  • To provide accounting responses which meet the requirements of senior management.
  • The capacity to apply decisions made to the field of reporting.
  • To provide accounting and tax management consultancy services, arriving at the conclusions necessary in order to apply complex, changing accounting and tax regulations.
  • Knowledge of the work involved in financial reporting and the work of a comptroller.
  • To review and verify all kinds of accounting statements on the basis of an organisation’s documentation and records.
  • To expound ideas, problems and solutions before both audiences specialised in finance and accountancy, and unspecialised audiences.
  • The capacity to set the computer applications required for the different tasks involved in financial-accounting management.
  • Knowledge of the impact of economic phenomena on accounting information and vice versa.
  • The capacity to collaborate in the integration of national and international business group accounts.
  • Ethical values related to the veracity of the accounting information issued by companies.

Specialism in Banking and Finance
The chief specific competences acquired by studying this specialism are:

  • Financial risk planning and management for companies and banks.
  • A basic understanding of how international financial markets work.
  • The use of derivatives in product design, management and structuring.
  • The capacity to produce financial diagnoses for companies, detect risks and propose alternative solutions.
  • The capacity to apply financial assessment methods and techniques using suitable models.
  • The selection and use of suitable computer applications for the resolution of analysis and management models for different financial instruments.
  • Analysis and planning of asset, liability and brokering transactions for financial organisations.
  • The issue of advisory reports on specific financial situations in the field of finance, banking and insurance.
  • Professional knowledge of the interpretation and application of public regulations governing operations and taxation in financial markets, and bank and insurance transactions.

The application of different quantitative and qualitative techniques to solve problems in the field of finance, banking and insurance.




LANGUAGE competence in degree courses

In order to be awarded a Degree by the Public University of Navarre, students must demonstrate a level of competence in English, French, German or Italian equivalent to the B1 level of the Council of Europe’s Common European Framework of Reference for Languages: Learning, Teaching, Assessment (CEFR), by one of the means specified in:


First-cycle degree

Adaptation course for first-cycle degree (diplomatura) holders

For information on the Course to adapt First-cycle Degrees (Diplomatura) in Business Science to the Undergraduate Degree in Business Administration and Management, click here.


chief indicators

Places: supply and demand

(Places offered and registration figures by Centre and course)
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Students registered

(Information on students registered by Centre, course, gender and geographical origin)
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(Credits for which students have enrolled, presented for recognition and passed by Centre, course and gender)
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(Information on students who have completed their studies)
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(Students taking part in mobility programmes)
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