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Ficha docente

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Catedrático Universidad

  • Area: Comercialización e Investigación de Mercados
  • e-mail: cebolladaATunavarra.es
  • Phone number: (+34) 948 16 9736 (ext. 9736)

Full Professor of Marketing.

Master in Economics and Doctor in Economics and Business Sciences from the Pompeu Fabra University (Barcelona) and Bachelor in Economics and Business Sciences from the University of Zaragoza. He has been a predoctoral Visiting Researcher at Purdue University (United States) and a postdoctoral researcher at INSEAD Business School (France) and at Durham University (United Kingdom).

Former Academic Director of the Master in International Trade Management at the Public University of Navarra and the joint Master of International Trade between UPNA and the University of Guandong, China).

His research activity has been developed within the field of marketing. Currently, it focuses on electronic commerce, multichannel distribution, consumer behaviour on the Internet, artificial intelligence in the field of marketing and in general on the effect of digital technologies on the marketing activities of companies and in the consumers. His research has been presented at national and international conferences and published in national and international journals of recognized prestige and proven quality indices, such as International Journal of Research in Marketing, Marketing Science or Journal of Interactive Marketing. He has been principal investigator of several projects of the national R&D&I plan. See

In terms of R&D program management, he has been a member of the Project Evaluation Commission of the State Research Agency in the Economics area of ​​the National R&D Plan between 2021 and 2023, and since 2023. He is a manager in the area of ​​Economy, Business and Finance of the Coordination, Evaluation and Scientific Monitoring Division of the State Research Agency.

Teach various undergraduate, doctoral and master's subjects (see Teaching section). He has been a guest professor at different universities in Europe, Asia and Latin America. See "Teaching"

Personal webpage

Universidad Pública de Navarra
Campus de Arrosadía - 31006 Pamplona
Tel. 948 169000
Fax. 948 169169
Contact by E-mail
Campus de Tudela
Avda. de Tarazona s/n
31500 Tudela
Tel. (+34) 948 417800
Fax. (+34) 948 417892
Contact by E-mail