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Ficha docente

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Titular Universidad

  • Comercialización e Investigación de Mercados


e-mail: cebolladaATunavarra.es

Phone number: (+34) 948 16 9736

He obtained a PhD in Management by Pompeu Fabra University (Barcelona) and a Master in Economics by the same university. He also holds a Bachelor in Management by Zaragoza University (Spain). He joined the Department of Management at Public University of Navarre in 1996 and is Associate Professor  there from 1998. He is also the Academic Director of the Master in International Trade Management. He has been Visiting Scholar at INSEAD Business School (France) and Purdue University (USA).

His research activity is in the field of Marketing. In the last years he is studying how manufacturers and retailers should adapt their marketing strategies to multichannel  online-offline structure, and how multichannel consumers behave. This research has been published in leading international journals such as Marketing Science, Journal of Interactive Marketing, and International Journal of Research in Marketing. 

He teaches courses at the Doctoral, Master and Bachelor levels, and has been invited to teach at several universities from Europe and Latin America. 

Acces to personal web page

Universidad Pública de Navarra
Campus de Arrosadía - 31006 Pamplona
Tel. 948 169000
Fax. 948 169169
Contact by E-mail

Campus de Tudela
Avda. de Tarazona s/n
31500 Tudela
Tel. (+34) 948 417800
Fax. (+34) 948 417892
Contact by E-mail