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Full Professor of Marketing at the Public University of Navarre (UPNA).
Master’s in Economics and PhD in Economic and Business Sciences from Pompeu Fabra University (Barcelona), and Bachelor’s in Economic and Business Sciences from the University of Zaragoza. He has been a predoctoral Visiting Researcher at Purdue University (USA) and a postdoctoral researcher at INSEAD Business School (France), Durham University (UK), and Chicago Booth School of Business at the University of Chicago (USA).
Former Academic Director of the Master's in International Trade Management at the Public University of Navarre and of the joint Master’s in International Trade between UPNA and Guangdong University (China).
His research focuses on marketing, currently emphasizing e-commerce, multichannel distribution, consumer behavior on the internet, artificial intelligence in marketing, and the overall impact of digital technologies on companies' marketing activities and consumer behavior. His research has been presented at national and international conferences and published in numerous prestigious national and international journals with high-quality indices, such as the International Journal of Research in Marketing, Marketing Science, and Journal of Interactive Marketing. He has served as the principal investigator of several projects under the national R+D+i plan.
He has been a member of the Research Project Evaluation Committee of the State Research Agency in the Economics area (2201-2022). Since 2023, he has served as a Panel Member in the Economics, Business, and Finance area of the State Research Agency.
He teaches various undergraduate, doctoral, and master’s courses (see the Teaching section). He has been a guest lecturer at various universities across Europe, Asia, and Latin America. See "Teaching."