Universidad Pública de Navarra - Nafarroako Univertsitate Publikoa
Public University of Navarre
| Course code: 710505 | Subject title: International Strategy | ||||
| Credits: 6 | Type of subject: Mandatory | Year: 1 | Period: 1º S | ||
| Department: Gestión de Empresas | |||||
| Lecturers: | |||||
| MARTIN MARTIN, OSCAR (Resp) [Mentoring ] | |||||
Contents
Part I - The decision whether to internationalize
1. Internationalization readiness assessment
2. Export readiness tools
Part II - The home country environment
3. Institutions supporting internationalization
4. Programs and instruments supporting internationalization
Part III - International business strategy
5. The international business environment
6. Selection of international markets
7. International market entry modes
Learning outcomes
RA04 Evaluate the sustainability of business activity in the field of international business from a perspective of social responsibility.
RA08 Evaluate the possibilities for the internationalization of organizations based on their typology, target market, and product or service.
RA09 Design an internationalization plan for a specific organization in a particular country
RA10 Implement and evaluate the internationalization policy of a company.
RA11 Manage projects in the international field.
Methodology
The six ECTS describe the student workload required to complete the course. They reflect 150 hours of student work and include lectures, teamwork, individual work, seminars and examinations. Out of the 150 hours, 60 will be in class. The remaining 90 hours of student work will used for reading and studying the materials to be discussed in class, assignments, an international business simulation, and the preparation of the exam.
Among the activities constituting the course are lectures, practical assignments, a course project (international business simulation), and seminars by experts:
- In the lectures, the lecturers present the critical concepts of the subject and propose practical assignments to apply the concepts.
- In practical sessions, case studies will be discussed, and international business decisions will be made for a simulated global business in small groups of students.
- Each team will complete and present a course project. The course project is designed to advance students' understanding of international business challenges. The teams will be in charge of managing a simulated global business and will have to adjust its strategic plan and business tactics. The international business simulation will allow students to develop strategic planning and execution skills as well as teamwork, interpersonal skills, and leadership.
- During the semester, one professional/expert will be invited to present a seminar on a topic related to the syllabus content.
| Activity | In class (hours) | Outside of the classroom (hours) |
| A1 Lectures | 28 | |
| A2 Practical sessions | 14 | |
| A3 Course project | 14 | 24 |
| A4 Assignments (individual and in group) | 24 | |
| A5 Seminar (professional/expert) | 02 | |
| A6 Individual reading and study and exam | 02 | 42 |
| Total | 60 | 90 |
Evaluation
| Learning outcome | Assessment activity | Weight (%) | It allows test resit | Minimum required grade |
| RA08, RA10, RA11 | AA1 - Written examinations on the subject matter (Knowledge, understanding and use of the subject matter) | 35% | Yes | 5 |
| RA09, RA10, RA11 | AA2 ¿ International business simulation/project | 25% | Yes | |
| RA04, RA09, RA10, RA11 | AA3 - Cases and in-class assignments (application of the subject matter to specific situations) | 25% | No | |
| RA09, RA10, RA11 | AA4 - In-class participation in the lectures and practical sessions (discussions of the main topics and concepts) | 15% | No |
Agenda
| Week | Session | Description of the content (in class, 2h sessions) | Outside of the classroom | H |
| 1 | 1 | Presentation. Presentation of the game and Q1 decisions | Reading the syllabus. International business simulation (IBS). | 6 |
| 1 | 2 | Internationalization readiness assessment | Reading and studying the materials. Assignments. | |
| 2 | 3 | Internationalization readiness assessment | Reading and studying the materials. | 9 |
| 2 | 4 | Export readiness tools | Reading and studying the materials. | |
| 2 | 5 | Q2 decisions | IBS. Assignments. | |
| 3 | 6 | Q3 decisions | IBS. Assignments. | 9 |
| 3 | 7 | Export readiness tools | Reading and studying the materials. Assignments. | |
| 3 | 8 | Export readiness tools | Reading and studying the materials. | |
| 4 | 9 | Q4 decisions | IBS. Assignments. | 9 |
| 4 | 10 | Internationalization readiness cases | Assignments. | |
| 4 | 11 | Internationalization readiness cases | Assignments. | |
| 5 | 12 | Q5 decisions | IBS. | 6 |
| 5 | 13 | Internationalization readiness cases | Assignments. | |
| 6 | 14 | Q6 decisions | IBS. Assignments. | 9 |
| 6 | 15 | Institutions supporting internationalization | Reading and studying the materials. Assignments. | |
| 6 | 16 | Institutions supporting internationalization | Reading and studying the materials. | |
| 7 | 17 | Q7 decisions | IBS. | 9 |
| 7 | 18 | Programs and instruments supporting internationalization | Reading and studying the materials. Assignments. | |
| 7 | 19 | Exam1 | Reading and studying the materials. | |
| 8 | 20, 21 | The International business environment. Q8 decisions | Reading and studying the materials. IBS. | 9 |
| 8 | 22 | The International business environment | Reading and studying the materials. Group assignment (GA). | |
| 9 | 23, 24 | Selection of international markets. Report to the Board | Reading and studying the materials. GA. | 6 |
| 10 | 25 | International market entry modes | Reading and studying the materials. GA. | 12 |
| 10 | 26 | Case study | Reading and studying the materials. Assignments. | |
| 10 | 27 | Case study | Reading and studying the materials. Assignments. | |
| 10 | 28 | Case study | Reading and studying the materials. Assignments. | |
| 11 | 29 | Seminar | Assignments. | 6 |
| 11 | 30 | Exam2 | Reading and studying the materials. |
Bibliography
Access the bibliography that your professor has requested from the Library.
- Basic lecture material (PowerPoint slides) will be made available online (MiAulario).
- Hollensen, Svend (2020). Global Marketing, 8th ed., Harlow (England): Pearson Education.
- Jonathan Michie (2019). The Handbook of Globalization, Third Edition, Cheltenham (UK): Edward Elgar Publishing Limited.
- John J. Wild & Kenneth L. Wild (2020). International Business: The Challenges of Globalization, Global Edition, 9/E, Pearson.
- John Daniels, Lee Radebaugh, & Daniel Sullivan (2021). International Business, Global Edition, 17/E, Pearson.
Location
Campus Arrosadía. Universidad Pública de Navarra
Professors who are not from UPNA:
- Iñaki Soto
- Miren Ausín
- M. Angeles Alonso
- Juan José Nicuesa