Universidad Pública de Navarra - Nafarroako Univertsitate Publikoa
Public University of Navarre
| Course code: 710503 | Subject title: Innovation, Entrepreneurship and Business Models | ||||
| Credits: 2 | Type of subject: Mandatory | Year: 1 | Period: 1º S | ||
| Department: Gestión de Empresas | |||||
| Lecturers: | |||||
| ANZOLA ROMAN, PAULA (Resp) [Mentoring ] | |||||
Contents
- Innovation I. Introduction. What is innovation? Concept and typologies. Innovation ecosystems.
- Entrepreneurship I. Introduction. Concepts: entrepreneurship and entrepreneurs. Entrepreneurial activity. GEM reports. Creativity.
- Innovation II. Innovation process. Internal development. External development. Open Innovation. Business model innovation.
- Lean start-up I. Lean methodology. Experimentation and hypotheses. Customer development. Problem-solution fit. Value proposition canvas
- Lean start-up II. Lean Canvas. Business model canvas. Solution-Product fit. Minimum Viable Product. Early adopters.
- Entrepreneurship II / Innovation II. Entrepreneurship and innovation ecosystems. Agents and support systems. Supranational entrepreneurship and innovation ecosystems. European and international networks.
- Lean start-up III. Product-market fit. Financial modelling: Balance Sheet and Income Statement.
- Lean start-up IV. Business plan: objectives, structure and target. Storytelling techniques. Pitch.
Learning outcomes
RA04: Evaluate the sustainability of business activity in the field of international business from a perspective of social responsibility.
RA06: Compile information to analyze problems and propose competitive and corporate strategies appropriate to the international context.
RA07: Identify potential business opportunities in the international field.
Methodology
A01. Lectures: Classroom expositions for the transmission, understanding and synthesis of knowledge with the active participation of teachers and students.
A02. Activities and practical cases: Students will solve, individually or collectively, questions or challenges.
A03. Individual/group projects: Activities for the development and preparation of outcomes related to the entrepreneurship project to be done throughout the course.
A04. Autonomous study: Each student reflects on the contents of the subject and assimilates them rationally in order to be able to communicate and apply them.
A05. Tutorials: Meeting between students and the teacher, in order to clarify acontent or training activities.
A06. Assessment activities: Tests and final project expositions to demonstrate the acquisition of the expected learning outcomes.
Evaluation
| Learning outcome |
Assessment activity |
Weight (%) | It allows test resit |
Minimum required grade |
|---|---|---|---|---|
| RA04; RA06; RA07 | Participation in activities and cases | 20% | Yes | - |
| RA04; RA06; RA07 | Final project exposition | 50% | No | 5/10 |
| RA04; RA06; RA07 | Written tests | 30% | Yes | 3/10 |
Agenda
Session 1. Entrepeneurship and business opportunities.
Session 2. Group activity I: Generating the business idea
Session 3. Innovation: concept, typologies and paradigms. Supranational entrepreneurship and innovation ecosystems. European and international networks.
Sessión 4. Group activity II: Business model innovation cases
Session 5. Assesment test #1. / Lean start-up: Lean methodology. Experimentation and hypotheses.
Session 6. Lean start-up I: Problem-solution fit. Value proposition canvas. Lean Canvas. Business model. Internationalizating the business model. / Group activity III: Value proposition canvas.
Session 7. Lean start-up: Product-market fit. Financial modelling: Balance Sheet and Income Statement.
Session 8. Group activity IV: Financial statements
Session 9. Assesment test #2.
Session 10. Final project expositions.
Bibliography
Access the bibliography that your professor has requested from the Library.
Barringer, B.R. y Ireland, R.D. (2019). Entrepreneurship: successfully launching new ventures (6th edition, Global Edition). Pearson.
Osterwalder, A., Pigneur, Y., Smith, A. (2010). Business Model Generation. Ed. John Wiley & Sons.
Ries, E. (2011). The lean startup: how today's entrepreneurs use continuous innovation to create radically successful businesses. New York, Crown Business.