|Course code: 177821||Subject title: STRATEGIC MANAGEMENT|
|Credits: 6||Type of subject: Mandatory||Year: 5||Period: 2º S|
|Department: Gestión de Empresas|
|MADORRAN GARCIA, CRISTINA (Resp) [Mentoring]||ZOUAGHI , FERDAOUS [Mentoring]|
General Management. Strategy and Innovation.
CG01 A capacity for analysis and synthesis
CG02 A capacity for organisation and planning
CG03 Oral and written communication in their mother tongue
CG04 Oral and written communication in a foreign language
CG06 The ability to search for and analyse information from different sources
CG07 The capacity to solve problems
CG08 The capacity to make decisions
CG09 The capacity to work as part of a team
SP02 Identify the sources of relevant economic information and their contents.
SP03 Derive from microeconomic and macroeconomic data the data and relevant information impossible to recognize for non-professionals.
SP04 Apply professional criteria based on the handling of technical instruments to the analysis of business management problems.
SP05 Issue advisory reports on specific situations of companies and markets.
SP07 Assess the situation and foreseeable evolution of a company from the relevant records of information.
SP08 Manage and administer a company or organization, understanding its competitive and institutional location and identifying its strengths and weaknesses.
R_DG_10. Understand and analyze the relationship between market structure, strategy formulation and company organization.
R_DG_11. Understand the fundamentals of business strategy.
R_DG_12. To know the main competitive and corporate strategies of the company.
R_DG_13. Systematic analysis of the company's competitive environment.
R_DG_14. Understand the role of Resources and Capabilities in the strategy to be pursued.
R_DG_15. Issuing advisory reports on actions related to strategic management.
|Metodology - Activity||Number of hours requiring attendance||Attendance not required|
|A-2 Practical Classes||07|
|A-3 Group works||07||05|
|A-4 Works Preparation||20|
|A-5 Material study||10|
|A-6 Individual Study||50|
|A-7 Exams, assesments||03|
|A-8 Individual assistance||05|
|CG01 CG03 CG07 CG09 CE04 CE07 CE08||A-1 Classes|
|CG01 CG03 CG06 CG07 CG08 CG09 CE04 CE07 CE08||A-2 Practical Calsses|
|CG01 CG03 CG06 CG07 CG08 CG09 CE 03CE04 CE07 CE08||A-3 Group works|
|CG01 CG06 CG07 CG09 CE03 CE04 CE07 CE08||A-4 Works Preparation|
|CG01 CG06 CG07 CE03 CE04 CE07||A-5 Material study|
|CG01 CG06 CG07CE03 CE04 CE07||A-6 Individual Study|
|CG01 CG03 CG06 CG07 CE03 CE04 CE07||A-7 Exams, assesments|
English and Spanish.
|Weight (%)||It allows
|R10, 11, R12, R13, R14, R15||Exams: mid-course and final||60||YES||NO|
|R10, 11, R12, R13, R14, R15||Exercises and group assignments||40||YES||NO|
Managers must develop the resources and capabilities needed to gain and sustain advantage in competitive markets. The way in which organizations attempt to develop such competitive advantage constitutes the essence of their strategy. This course on strategic management presents theories, principles, techniques and models of organizational and environmental analysis, that allow future managers to formulate a successful competitive and corporate strategy.
Unit 1: Strategy and Strategic Decisions
Unit 2: Sector analysis
Unit 3: Analysis of resources and capacities
Unit 4: Competitive Advantage Analysis
Unit 5: Directions and Modes of Growth
Unit 6: Internationalization
Rothaermel, F. (2020). Strategic Management. Ed. Mac Graw-Hill
Grant, R. (2015): Contemporary Strategy Analysis: Text and Cases Edition, 9th Edition. John Wiley & Sons Inc.
Navas, J.E and Guerras, L.A: (2018): Fundamentals of Strategic Management, 2nd Edition. Aranzadi.
Johnson, G., Whittington, R. Scholes, K., Regner, P., Angwin, D. (2014): Fundamentals of Strategy. Pearson Education Limited.
Porter, M. (1982): The Competitive Strategy: Techniques for Analyzing Industries and Competitors. New edition in 2004. The Free Press.
Johnson, K Scholes, and R Whittington (2004). Exploring Corporate Strategy: text and cases, 7th edition. Prentice-Hall.