|Course code: 176101||Subject title: BUSINESS ECONOMICS|
|Credits: 6||Type of subject: Basic||Year: 1||Period: 1º S|
|Department: Gestión de Empresas|
|GOÑI LEGAZ, SALOMÉ (Resp) [Mentoring ]||ANZOLA ROMAN, PAULA [Mentoring ]|
|GARCES GALDEANO, LUCIA [Mentoring ]|
Dirección General / Organization and Human Resources.
CG01. Analysis and synthesis skills
CG04. Oral and written skills in English
CG08. Decision making skills
CG12. Social skills
CG15. Ethical behavior in the job
CG16. Ability to work in stressful environments
CG17. Self-learning skills
CB4. Students should be able to effectively deliver information, ideas, problems and solutions to the audience
SP01 Understand economic institutions as a result and application of theoretical or formal representations about how the economy works.
SP04 Use professional criteria for economic analysis, preferably those based on the handling of technical instruments.
SP11 Know business management and its different areas of operation..
|Learning outcomes||Content||Training activities||Evaluation system|
|R_DG_01. Understand decision making theoretical foundations||Units 1-2||A1, A2, A3, A4, A5, A6||In-class and out-of-class individual exercises; Partial assessment; Final exam|
|R_DG_02. Understand the firm's basic theory. Organization and functional areas||Units 1-5||A1, A2, A3, A4, A5, A6||In-class and out-of-class individual exercises; Partial assessment; Final exam|
|R_DG_07. Understand how to manage conflict and motivate effective cooperation||Units 5-6-7-8||A1, A2, A3, A4, A5, A6||In-class and out-of-class individual exercises; Partial assessment; Final exam|
|R_DG_08. Understand ethical behavior in the firm||Unit 5||A1, A2, A3, A4, A5, A6||In-class and out-of-class individual exercises; Partial assessment; Final exam|
|Methodology - Activity||In-class hours||Outside-class hours|
|A-1 Theoretical sessions||46|
|A-2 Practical sessions||14|
|A-3 Preparing individual/group assignments||40|
|A-4 Individual/group tutorial sessions||06|
|Total number of hours||60||90|
|Methodology - Activity||COMPETENCES|
|A-1 Theoretical sessions||CG01, CG03, CG08, CG12, CG15, CE01, CE11|
|A-2 Practical sessions||CG01, CG08, CG12, CG16, CEO1, CE03, CE04, CE11|
|A-3 Preparing individual/group assignments||CG03, CG08, CG12, CE04, CB4|
|A-4 Individual/group tutorial sessions||CG15|
|A-5 Self-study||CG15, CG16, CG17|
|A-6 Exam||CG01, CG08, CG16, CG17, CG02, CE04, CE13|
English, Spanish, Basque.
|Weight (%)||It allows
|R_DG_01, 02, 07, 08||Evaluation tests||45||yes (test)||Minimum grade to be weighted in the final grade: Average of 3 out of 10|
|R_DG_01, 02, 07, 08||Work in groups||45||no|
|R_DG_01, 02, 07, 08||Active participation||10||yes (test)|
This is a course on the analysis of organizations from an economic perspective. This course attempts to provide students with the basic conceptual knowledge and the indispensable analytic tools to better understand organizational problems that arise from collective action to finally improve firm efficiency.
Stockholders, managers, employees, financial institutions, customers and suppliers provide initiative and resources so that the firm can generate and distribute value. This course uses formal economic models to study the cooperation and conflict relationships between these parties.
This course considers the firm as a complex institution where the main characters are not the resources or the objectives but the individuals who act as rational agents. These agents relate to each other through contracts. These relationships take place in a context where the existence of uncertainty, information asymmetry and conflicting interests among the parties make cooperation more difficult. The firm is suggested as an institution able to mitigate such cooperation difficulties. Under this framework, different types of firms such as capitalistic firms and social firms are examined as well as the role of authority within the firm.
Finally, based on the value-chain concept, the different activities that firms perform are described and related to firm profit generation.
Part 1: The company: Integration of functional areas.
Topic 1: The company
Topic 2. The marketing function
Topic 3. Economic-financial structure
Topic 4. The production function
Part 2: The XXI Century Company
Topic 5: Ownership, management, and governance of the company.
Topic 6: Types of companies and their impact on the economy.
Topic 7: The evolution of the firm
Topic 8: Sustainability in the firm
Iborra et al (2014): Fundamentos de Dirección de empresas. Paraninfo
Montoro Sánchez, M.A.; Díez Vial, I; Martín de Castro, G (2020) Fundamentos de Administración de Empresas, Thomson-Civitas, Madrid (versión inglés)
Kelly, M., and Williams, C. (2017). BUSN 9th edition, Cengage Learning