Universidad Pública de Navarra - Nafarroako Univertsitate Publikoa
Public University of Navarre
| Course code: 710515 | Subject title: Internationalization Project | ||||
| Credits: 8 | Type of subject: | Year: NULL_VALUE | Period: 2º S | ||
| Department: Gestión de Empresas | |||||
| Lecturers: | |||||
| URTASUN ALONSO, AINHOA [Mentoring ] | ERRO GARCES, AMAYA (Resp) [Mentoring ] | ||||
| MARTINEZ DE MORENTIN OSES, SARA [Mentoring ] | |||||
Contents
This subject aims to facilitate students the learning and application of a methodology for the realization of an Internationalization Project, which addresses the main questions that a company faces when developing a marketing or implementation strategy in foreign markets.
Methodology
Internationalization Projects are carried out based on real cases of product/service exporting companies, which decide to undertake the opening of a new market, understanding the market as a country, with some exceptions, in a previously determined geographical area (Western Europe, Eastern Europe, Latin America, Asia-Pacific, etc.).
Alternatively, students may develop a project based on the challenges that companies must face when expanding abroad.
Evaluation
| Learning outcome |
Assessment activity |
Weight (%) | It allows test resit |
Minimum required grade |
|---|---|---|---|---|
| RA23. Design and organize projects in a team in the international area. | Oral presentation of the Internationalization Project | 30 | Yes | |
| RA23. Design and organize projects in a team in the international area. | Written Internationalization Project | 70 | Yes | Yes (5/10) |
Agenda
Internationalization Project is strategically scheduled to start at the beginning of the master's program. This timing ensures that students can immediately begin to apply the concepts they are learning from other courses, integrating practical application with theoretical knowledge. Throughout the course, there will be group activities, which are planned on a regular but flexible basis. This structure allows for ongoing collaboration and peer learning, adapting to the needs and progress of the students. The regular group activities aim to enhance understanding through practical engagement while allowing flexibility to accommodate the diverse schedules and learning paces of students.
Bibliography
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