Public University of Navarre



Academic year: 2025/2026 | Previous academic years:  2024/2025  |  2023/2024 
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Course code: 710502 Subject title: Business Intelligence
Credits: 4 Type of subject: Year: NULL_VALUE Period: 1º S
Department: Gestión de Empresas
Lecturers:
URTASUN ALONSO, AINHOA (Resp)   [Mentoring ]

Partes de este texto:

 

Module/Subject matter

Competitive intelligence and Business Analytics/ Business intelligence.

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Contents

Power BI for international business

Competitive Intelligence (CI) in the context of international business

  1. Introduction to CI for international business
  2. The CI circle/cycle
  3. Planning and direction
  4. Critical factors of intelligence (CFI)
  5. Data/information collection
    • Information sources
  6. Info processing
    • Software
  7. Analysis
  8. Feedback and protection
  9. Practical case

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General proficiencies

Not applicable.

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Specific proficiencies

Not applicable.

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Learning outcomes

RA04     Evaluate the sustainability of business activity in the field of international business from a perspective of social responsibility.            

RA05     Evaluate relevant data to issue judgments that include a reflection and analysis of social, scientific, or ethical factors that affect the performance of companies in the international field.

RA06     Compile information to analyze problems and propose competitive and corporate strategies appropriate to the international context.

RA07     Identify potential business opportunities in the international field.

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Methodology

Methodology - Activity In-class hours Out-of-class hours
Exposition/Participative Classes 24  
Presentations and discussions 06  
Individual work and study time   58
Cooperative learning activities 08  
Office hours   02
Exams and evaluation activities 02  
Total 40 60

 

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Evaluation

Assessment activity Weight (%) It allows test resit Minimum required grade
Exams 90 Yes 5 points
Class participation 10 No -

The grade "No presentado" will be applied according to the University legislation.

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Agenda

1. Power BI for business internationalization

2. Competitive intelligence (CI) in the context of business internationalization

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Experimental practice program

Not applicable.

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Bibliography

Access the bibliography that your professor has requested from the Library.


- Arora, Ishmeet & Chaudhari, Apurva. (2023). Analysis of Twitter Data for Business Intelligence. 
- Khoshbakht, Farhad & Quadri, S.. (2023). Big Data Framework for Analytics Business Intelligence.- Post, Gerald V., and Albert Kagan (2012) "Business Intelligence." International Journal of Business Intelligence Research 3, no. 3 (July 2012): 16¿28.
- Laberge, Robert (2011) The Data Warehouse mentor. Practical Data Warehouse Business Intelligence Insights .Mc Graw Hill
- Christopher Adamson (2006) Mastering Data Warehouse Aggregates: Solutions for Star Schema Performance. Wiley. ISBN-13: 978-0471777090.
- Jill Dyché & Evan Levy (2006) Customer Data Integration: Reaching a Single Version of the Truth (SAS Institute Inc.). Wiley. ISBN-13: 978-0471916970
- Maurizio Rafanelli Editor (2003), Multidimensional Databases. Problems and Solutions. Idea Group Inc.


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Languages

English.

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Location

Campus Arrosadía.

Professors who are not from UPNA:

  • Iñaki Oroz

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