Universidad Pública de Navarra - Nafarroako Univertsitate Publikoa
Public University of Navarre
| Course code: 710503 | Subject title: Innovation, Entrepreneurship and Business Models | ||||
| Credits: 2 | Type of subject: | Year: NULL_VALUE | Period: 1º S | ||
| Department: Gestión de Empresas | |||||
| Lecturers: | |||||
| ERRO GARCES, AMAYA (Resp) [Mentoring ] | |||||
Contents
1. Introduction to Entrepreneurship: Definition and importance of entrepreneurship. Historical perspectives and evolution of entrepreneurship. Key characteristics of successful entrepreneurs
2. Introduction to Innovation: What is innovation. Innovation strategy, innovation thesis, Innovation Portfolio and Innovation funnel. Impact of innovation on business success
3. Identifying Business Opportunities. Methods for identifying and evaluating business opportunities.
4. Corporate Innovation: the role of innovation for business growth and competitiveness. Innovation culture and Innovation Ecosystems
5. Business models and scenario planning. Risk management and contingency planning
6. Sources of funding for new ventures (venture capital, angel investors, crowdfunding)
7. Entrepreneurial Leadership and Team Building. Leadership styles and their impact on entrepreneurial success. Building and managing effective teams
8. Future Trends in Entrepreneurship and Innovation. Emerging trends and future directions in entrepreneurship and innovation. The impact of technology and digital transformation on entrepreneurship.
Learning outcomes
RA04: Evaluate the sustainability of business activity in the field of international business from a perspective of social responsibility.
RA06: Compile information to analyze problems and propose competitive and corporate strategies appropriate to the international context.
RA07: Identify potential business opportunities in the international field.
Methodology
A01. Lectures: Classroom expositions for the transmission, understanding and synthesis of knowledge with the active participation of teachers and students.
A02. Activities and practical cases: Students will solve, individually or collectively, questions or challenges.
A03. Individual/group projects: Activities for the development and preparation of outcomes related to the entrepreneurship project to be done throughout the course.
A04. Autonomous study: Each student reflects on the contents of the subject and assimilates them rationally in order to be able to communicate and apply them.
A05. Tutorials: Meeting between students and the teacher, in order to clarify acontent or training activities.
A06. Assessment activities: Tests and final project expositions to demonstrate the acquisition of the expected learning outcomes.
Evaluation
| Learning outcome |
Assessment activity |
Weight (%) | It allows test resit |
Minimum required grade |
|---|---|---|---|---|
| RA04; RA06; RA07 | Participation in activities and cases | 20% | Yes | - |
| RA04; RA06; RA07 | Final project exposition | 50% | No | 5/10 |
| RA04; RA06; RA07 | Written tests | 30% | Yes | 3/10 |
Agenda
Session 1. Entrepeneurship and business opportunities.
Session 2. Innovation: concept, typologies and paradigms. Innovation strategy. Impact on business success.
Session 3. Business opportunities. Identification and evaluation.
Sessión 4. Corporate innovation. Innovation ecosystems.
Session 5. Business models (I). Scenario planning.
Session 6. Business models (II). Risk management.
Session 7. Business models (III).
Session 8. Sources of funding.
Session 9. Leadership and team building.
Session 10. Future trends.
Bibliography
Access the bibliography that your professor has requested from the Library.
Ries, E. (2011). The lean startup: how today's entrepreneurs use continuous innovation to create radically successful businesses. New York, Crown Business.
Steve Blank and Bob Dorf (2020). The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company. Pescadero, CA: K&S Ranch, Inc.
Erin Scott, Scott Stern, Joshua Gans (2024). Entrepreneurship: Choice and Strategy. W W Norton & Co Inc
C. Christensen. (2011). The Innovator's Dilemma. Harper Business.
Osterwalder, A. (2010) Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, Hoboken, NJ: Wiley.
Marco Da Rin and Thomas Hellmann (2020). Fundamentals of Entrepreneurial Finance. Mimeo