Universidad Pública de Navarra - Nafarroako Univertsitate Publikoa

Module/Subject matter

General Management. Strategy and Innovation.

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Contents

Managers must develop the resources and capabilities needed to gain and sustain advantage in competitive markets. The way in which organizations attempt to develop such competitive advantage constitutes the essence of their strategy. This course on strategic management presents theories, principles, techniques and models of organizational and environmental analysis, that allow future managers to formulate a successful competitive and corporate strategy.

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Descriptors

Strategic Mangement Process. Inernal and External Analysis. Competitive and Corporate strategies.

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General proficiencies

CG01 A capacity for analysis and synthesis

CG02 A capacity for organisation and planning

CG03 Oral and written communication in their mother tongue

CG04 Oral and written communication in a foreign language

CG06 The ability to search for and analyse information from different sources

CG07 The capacity to solve problems

CG08 The capacity to make decisions

CG09 The capacity to work as part of a team

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Specific proficiencies

• CE02  To identify sources of economic information relevant to their particular enterprise and their contents
• CE03  To discern information and data relevant to their particular enterprise which a non-professional would be unable to recognise
• CE04  To analyse business management problems, applying professional criteria based on the use of technical instruments
• CE05  To produce advisory reports on specific business and market situations
• CE07  To assess the situation and foreseeable development of a company on the basis of the relevant records
• CE08  To manage and administer an enterprise or organisation, understand its competitive and institutional position, and identify its strengths and weaknesses

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Learning outcomes

R_DG_10. To understand and analyze the relationship between the structure of the market, the formulation of strategies and the internal organization of the company.

R_DG_11. To understand the fundamentals of business strategy.

R_DG_12. To know the foundations of the competitive and corporate strategic positions.

R_DG_13. To appropriately analyze the competitive environment of the company.

R_DG_14. To understand the role of Resources and Capacities in the strategy to be pursued.

R_DG_15. To issue advisory reports on strategic management.

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Methodology

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Evaluation

* The minimum grade in the final exam must be, at least, 4 points out of 10 in order to pass the subject.

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Agenda

Unit 1: Strategy and Strategic Decisions

Unit 2: Sector analysis

Unit 3: Analysis of resources and capacities

Unit 4: Competitive Advantage Analysis

Unit 5: Directions and Modes of Growth

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Bibliography

Access the bibliography that your professor has requested from the Library.

Basic Bibliography:

Besanko, D., Dranove, D., Shanley, M., and Schaefer, S. (2017): Economics of Strategy, 7^th Edition. John Wiley & Sons Inc.

Grant, R. (2015):  Contemporary Strategy Analysis: Text and Cases Edition, 9th Edition. John Wiley & Sons Inc.

Navas, J.E and Guerras, L.A: (2018): Fundamentals of Strategic Management, 2^nd Edition. Aranzadi.

Complementary Bibliography:

Johnson, G., Whittington, R. Scholes, K., Regner, P., Angwin, D. (2014): Fundamentals of Strategy. Pearson Education Limited.

Porter, M. (1982): The Competitive Strategy: Techniques for Analyzing Industries and Competitors. New edition in 2004. The Free Press.

Johnson, K Scholes, and R Whittington (2004). Exploring Corporate Strategy: text and cases, 7th edition. Prentice-Hall.

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Languages

English and Spanish.

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Location

Aulario.

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