Universidad Pública de Navarra - Nafarroako Univertsitate Publikoa
Public University of Navarre
| Course code: 176801 | Subject title: STRATEGIC MANAGEMENT | ||||
| Credits: 6 | Type of subject: Mandatory | Year: 4 | Period: 2º S | ||
| Department: Gestión de Empresas | |||||
| Lecturers: | |||||
| MADORRAN GARCIA, CRISTINA (Resp) [Mentoring ] | HUERTA ARRIBAS, EMILIO [Mentoring ] | ||||
Contents
Detailed Contents
1.- Introducing Strategy
- Introduction
- What is strategy?
- Levels of strategy
- Strategy as a subject of study
2.- The environment
- Introduction
- The macro-environment
- Industry and sectors
- Competitive forces
- Competitors and markets
3.- Strategic Capability
- Introduction
- Foundations of strategic capability
- Cost efficiency
- How to achieving and sustaining competitive advantage
- Organisational knowledge
- Diagnosing strategic capability
4.- Business Strategy
- Introduction
- Identifying business units
- Bases of competitive advantage
- Sustaining competitive advantage.
- Competitive strategy in hypercompetitive conditions
5.- Corporate level Strategy
- Introduction
- Strategic directions
- Reasons for diversification
- Value creation and the corporate parents
- Portfolio matrices
6.- International Strategy
- Introduction
- Internationalisations drivers
- International strategies
- Internationalisations and performance
7.- Innovation and Entreprenership
- Introduction
- Innovations dilemmas
- Innovation diffusion
- Innovators and followers
Descriptors
Strategic Mangement Process. Inernal and External Analysis. Competitive and Corporate strategies
General proficiencies
- CG01 A capacity for analysis and synthesis
- CG02 A capacity for organisation and planning
- CG03 Oral and written communication in their mother tongue
- CG04 Oral and written communication in a foreign language
- CG05 Computer skills relevant to the field of study
- CG06 The ability to search for and analyse information from different sources
- CG07 The capacity to solve problems
- CG08 The capacity to make decisions
- CG09 The capacity to work as part of a team
Specific proficiencies
- CE02 To identify sources of economic information relevant to their particular enterprise and their contents
- CE03 To discern information and data relevant to their particular enterprise which a non-professional would be unable to recognise
- CE04 To analyse business management problems, applying professional criteria based on the use of technical instruments
- CE05 To produce advisory reports on specific business and market situations
- CE07 To assess the situation and foreseeable development of a company on the basis of the relevant records
- CE08 To manage and administer an enterprise or organisation, understand its competitive and institutional position, and identify its strengths and weaknesses
Learning outcomes
SM places a premium on analytical rigor and quantitative reasoning. The course calls on students to use both quantitative and qualitative analytical techniques extensively and to integrate the quantitative and the qualitative. The course emphasizes that analysis is a complement to, surely not a substitute for managerial judgment and creativity.
| R_DG_10. Comprender y analizar la relación entre la estructura del mercado, la formulación de estrategias y la organización de la empresa. | Contenido | Actividad formativa | Instrumento evaluación |
| R_DG_11 Comprender los fundamentos de la estrategia empresarial | Temario Curso | Clases. Prácticas. Estudio | Examen |
| R_DG_12 Conocer las principales estrategias competitivas y corporativas de la empresa | Temario Curso | Clases. Prácticas. Estudio | Examen |
| R_DG_13 Analizar de forma sistemática el entorno competitivo de la empresa | Temario Curso | Clases. Prácticas. Estudio | Casos prácticos. Trabajo Grupo. |
| R_DG_14. Entender el papel de los Recursos y Capacidades en la estrategia a perseguir | Temario Curso | Clases. Prácticas | Casos prácticos. Trabajo Grupo |
| R_DG_15. Emitir informes de asesoramiento sobre actuaciones relacionadas con la dirección estratégica | Temario Curso | Clases. Prácticas. Estudio | Casos prácticos. Trabajo Grupo |
Methodology
Successful studying for the module requires the following
.- working through the exploring corporate strategy interactive study guide together with the text book
.- attending lectures having prepared for them
.- working with study group on analysing case studies
.- participating actively in class
The course is structured in sessions of two hours.
In the first half an hour we will discuss some mini cases, newspaper article, within the discussion the participation of students will be crucial.
In one hour of each class the professor will present each one of the topics of the program, the final time will be for some video, or audio presentation related with the topic under discussion.
Evaluation
| Learning outcomes | Evaluation | Weight (%) | Recoverable nature |
| R6, R7, R10 | Participation on class and exercises and questions | 20% | Yes |
| R6, R10, R14 | Midterm exams | 30% | Yes |
| R6, R7, R14 | Cases debate | 20% | Yes |
| R6, R10, R14 | Final exams | 30% | Yes |
ehuerta@unavarra.es Tf.: 948-16 9368
Bibliography
Access the bibliography that your professor has requested from the Library.
We are going to follow the book "Exploring corporate strategy: text and cases", 8th edition by G Johnson, K Scholes, and R Whittington.
To get the most from the book and related materials the broad advised to students is to ensure that you have achieved two things;
.- you understand the concepts.
.- you can apply these concepts to practical situations.
There are very interesting features of the text:
.- learning outcomes are including at the beginning of each chapter which show what you should have achieved on completing the chapter.
.- Key terms
.- Illustration boxes appear throughout the chapter and include questions so they can be used as mini cases.
.- Chapter summaries.
.- Work assignments are organised in two levels of difficulty.
.- Recommended key reading.
You have to check the companion web side regularly for updates and additional material
Website (www.pearsoned.co.uk/ecs)
Material for students is added and updated on a regular basis.
Revision aids.
Audio summaries of chapter
Self assessment questions