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Fourth
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Compulsory
Subjects |
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14402
Strategic Management and Policy of Business I
14403 Strategic Management and Policy of Business II
14404 Corporate Finance I
14405 Corporate Finance II
14406 Market Research
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Strategic
Management and policy of bussiness I. 14402
Compulsory 5 Credits 1st Semester.
Contents:
Economic foundations for the strategic analysis. The limits
of the company. Analysis of the competitive dynamics of the
industry.
Objective
analyses of the competitive advantage: The study of how the
company formulates, executes and develops its competitive strategy.
The analysis of the industries and the competitors as well as
the formulation of the strategy of the company. In order to
analyze the competitive strategy he is essential to include/understand
the structure of the industry, the evolution of this structure,
and the relations with the competitors
Dept.:
Business Management.
Staff: Arocena, Pablo
Assessment: Written exam and paper work.
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Strategic
Management and Policy of Business II 14403
Compulsory 5 Credits 1st Semester.
Contents:
Economic foundations for the strategic analysis. The limits
of the company. Analysis of the competitive dynamics of the
industry.
Objective
analyses of the competitive advantage: The study of how the
company formulates, executes and develops its competitive strategy.
The analysis of the industries and the competitors as well as
the formulation of the strategy of the company. In order to
analyze the competitive strategy he is essential to include/understand
the structure of the industry, the evolution of this structure,
and the relations with the competitors
Dept.:
Business Management.
Staff: Juan Franco. Salomé Goñi. Martín Larraza
Assessment: Written exam and paper work.
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Corporate
Finance I. 14404
Compulsory 5 Credits 1st
Semester.
Contents: Introduction. The certainty atmosphere investment.
The valuation of the risk in the financial markets. Decisions
of investment in risk atmospheres.
Dept.:
Business Management.
Staff: Rafael Santamaría.
Assessment: Writen exam.
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Corporate
Finance II. 14405
Compulsory 5 Credits 2nd
Semester.
Contents: Introduction to the financing decisions. Structure
of capital and policy of dividends. Financial decisions in the
long term. Financial decisions in the short term. Management
of financial risks. International financing. Financial analysis
and financial planning
Dept.:
Business Management.
Staff: Mª Cristina Del Río
Assessment: Written exam.
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Market
Research. 14406
Compulsory 5 Credits 1st
Semester.
Contents: Contents Planning of the Commercial research. Secondary
and qualitative sources of intelligence. Qualitative sources
of information. Primary sources of information collection. Experimental
research. Questionnaire design. Measurement and scales. Sampling.
Techniques of analysis of data, presentation of information
and practical cases.
Objectives:
To train students into the techniques for the obtention and
analysis of information. To make students understood the auxiliary
role of research for making decisions. To get students were
able to plan and develop market researches.
Dept.:
Business Management.
Staff: Ildefonso Grande.
Assessment: Written exam and paper work.
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Optional
Subjects |
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14417
Business Financial Management
14419 Topics on Business Management
14421 Actual Topics on Business
14423 Practices of Business Administration
14428 Forescasting Statistical Techniques
14432 Labour Law and Social Security
14434 Financial and Taxation Law
14435 Product Strategy
14436 Delivery and Communication
14437 Sectorial marketing
14438 Foreing Trade Techniques
14440 Decision, Strategics and Supports
14441 Economic History of the Business
14443 Operative models of control
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Business
Financial Management. 14417
Optional 7 Credits 2nd
Semester.
Contents: The financial Systems. General characteristics. Banking
Markets. Monetary Markets. Markets of Values. Derived Markets.
Specific institutions and financial assets
Dept.:
Business Management.
Staff: José Antonio Remírez and Alfredo Ciriaco.
Assessment: Written exam.
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Topics
on Business Management. 14419
Optional 5 Credits 2nd
Semester.
Contents: Generalities: The functional modules of SAP, entrance
of data SAP and Systems of Aid. The financial module (FI): Organizational
structures, master data, main accounting, financial treasury,
information. The commercial module (SD): Organizational structures,
master data, commercial management of orders, special operations,
information systems for logistic
Dept.:
Business Management.
Staff: Margarita Elorz. Jon Ander Bordonaba. Katrin Simón.
Assessment: Written exam.
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Actual
Topics on Business. 14421
Optional 5 Credits 1st
Semester.
Contents: Concepts and norms of audit. Audit of financial statements
Dept.:
Business Management.
Staff: Jorge Martinez
Assessment: Written exam.
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Practices
of Bussiness Administration 14423
Optional 5 credits Full year
Content:
Accomplishment of a monographic work chosen by the student with
the advising of a teacher. The work is made under the supervision
of a specialistic teacher in the chosen subject
Dept:
Deanship of the Faculty of Economic and Bussiness
Staff: Villanueva, Mikel
Assessment: Work
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Forecasting
Statistical Techniques. 14428
Optional 5 Credits 2nd
Semester.
Contents: Introduction to the temporary series. Classic techniques
of prediction. Linear models. Estimation of models. Validation
of models. Prediction
Objective:
To introduce to the student in the statistical methods of forecast,
being based on historical information or temporary series and
that acquire skill in the analysis and interpretation of temporary
series through a programming of computer
Dept.:
Statistics and Operative Research.
Staff: José Antonio Moler.
Assessment: Written exam and computer based exam.
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Labour
Law and Social Security. 14432
Optional 5 Credits 1st
Semester.
Contents: Formation, history and characterization of the labour
law. Sources of the labour law. Contract of work. Union Law.
Social Security Law. The administrative and jurisdictional trusteeship
Dept.:
Private Law.
Staff: Rafael García. José Luis Goñi.
Assessment: Written exam.
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Financial
and Taxation Law. 14434
Optional 7 Credits 1st
Semester.
Contents: Introduction. The income public. Tributary income.
The application of the tributes. Opposition of the acts of tributary
management. Illicit tributary. Nontributary income. Patrimonial
income. Income derived from the resource on the credit. The
expenses public: Taxation law
Dept.:
Public Law.
Staff: Idoya Nieves
Assessment: Written exam.
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Product
Strategy. 14435
Optional 5 Credits 2nd
Semester.
Contents: Introduction. Methodology and instruments. External
influences. Internal influences. Necessities. Identification.
Search of information. Valuation of alternatives. Decision.
Later purchase and attitudes. Ethics and consumption
Dept.:
Business Management.
Staff: Ildefonso Grande.
Assessment: Written exam.
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Delivery
and Communication. 14436
Optional 5 Credits 1st
Semester.
Contents: Channels of commercialization. The direction and bussiness
management of the distribution
Dept.:
Business Management.
Staff: Mª Luisa Villanueva
Assessment: Written exam.
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Sectorial
marketing 14437
Optional 5 credits 1st. Semester
Content:
Introduction to Internet. Models of business in Internet. Generation
of traffic of consumers. Distribution and logistic. Fixation
of prices and digital product distribution. Other subjects:
Personalization, auctions, security, means of payment, security
in Internet
Dpto:
Bussiness Management
Staff: Cebollada, Jose Javier
Assessment: Exam. Accomplishment of practical works and presentation
of works
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Foreign
Trade Techniques 14438
Optional 5 Credits 1st
Semester.
Contents: The internationalization of the company. Elements
of foreign trade. Systems of export and implantation
Objectives:
1. - To familiarize to the student with the planning and the
strategic decision making in outer markets. 2. - To improve
the capacity of analysis and resolution of enterprise problems,
related to the internationalization of the companies. 3. - Knowledge
of some concepts, techniques and tools that allow an optimal
management of the foreign trade
Dept.:
Business Management.
Staff: Óscar Martín.
Assessment: Written exam.
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Decision,
strategies and supports 14440
Optional 5 credits 2nd. Semester
Content:
Part I: Generalities. The functional modules of SAP. Entrance
of data SAP and Systems of Aid. Interrelations with other modules
of the system. Part II: The module of Human Resources. Organizational
structure. Master data. Personal Management. Lists. Information
in Management of Personnel. Part III: The module of Planification
Production (PP). Organizatives structures. Master data. Management
of the production
Dept:
Bussiness Management
Staff: Chourraut, Alfredo. Rodríguez, Aitor
Assessment: Attendance to class. Work in group and practical exercices.
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Economic
history of the Bussiness 14441
Optional 5 credits to 1st. Semester
Content:
The economic nature of the company and the entrepeneur. The
appearance of the modern company. Capitalist competition and
enterprise concentration. Pymes, the industrial districts and
the "flexible specialization". The company and his
relation with the workers and their unions. The managemental
company and the North American systems of administration of
companies. The public company and the intervention of the State.
The forms of flexible production and the global competitiveness.
Dept:
Bussiness Management
Staff: Arocena, Pablo. Villanueva, Mikel
Assessment: Practical exercices
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Operative
models of control 14443
Optional 5 credits 2nd. Semester
Content:
Statistical tools for the control of quality and the reliability.
Simulation
Dept:
Statistic and Operations research
Staff: Mallor, Femin. Santos, Javier
Assessment: Exam
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