Public University of Navarre

Academic year: 2018/2019 | Previous academic years:  2017/2018  |  2016/2017  |  2015/2016  |  2014/2015 
International Double Bachelor's degree in Economics, Management and Business Administration
Course code: 176801 Subject title: STRATEGIC MANAGEMENT
Credits: 6 Type of subject: Mandatory Year: 4 Period: 2º S
Department: Gestión de Empresas

Partes de este texto:


Module/Subject matter

General Management/ Strategic Management



Strategic Mangement Process. Inernal and External Analysis. Competitive and Corporate strategies


General proficiencies

  • CG01  A capacity for analysis and synthesis
  • CG02  A capacity for organisation and planning
  • CG03  Oral and written communication in their mother tongue
  • CG04  Oral and written communication in a foreign language
  • CG05  Computer skills relevant to the field of study
  • CG06  The ability to search for and analyse information from different sources
  • CG07  The capacity to solve problems
  • CG08  The capacity to make decisions
  • CG09  The capacity to work as part of a team







Specific proficiencies

  • CE02  To identify sources of economic information relevant to their particular enterprise and their contents
  • CE03  To discern information and data relevant to their particular enterprise which a non-professional would be unable to recognise
  • CE04  To analyse business management problems, applying professional criteria based on the use of technical instruments
  • CE05  To produce advisory reports on specific business and market situations
  • CE07  To assess the situation and foreseeable development of a company on the basis of the relevant records
  • CE08  To manage and administer an enterprise or organisation, understand its competitive and institutional position, and identify its strengths and weaknesses







Learning outcomes

SM places a premium on analytical rigor and quantitative reasoning. The course calls on students to use both quantitative and qualitative analytical techniques extensively and to integrate the quantitative and the qualitative. The course emphasizes that analysis is a complement to, surely not a substitute for managerial judgment and creativity.

R_DG_10. Comprender y analizar la relación entre la estructura del mercado, la formulación de estrategias y la organización de la empresa. Contenido Actividad formativa Instrumento evaluación
 R_DG_11 Comprender los fundamentos de la estrategia empresarial Temario Curso Clases. Prácticas. Estudio Examen
R_DG_12 Conocer las principales estrategias competitivas y corporativas de la empresa Temario Curso Clases. Prácticas. Estudio Examen
R_DG_13 Analizar de forma sistemática el entorno competitivo de la empresa Temario Curso Clases. Prácticas. Estudio Casos prácticos. Trabajo Grupo.
R_DG_14. Entender el papel de los Recursos y Capacidades en la estrategia a perseguir Temario Curso Clases. Prácticas Casos prácticos. Trabajo Grupo
R_DG_15. Emitir informes de asesoramiento sobre actuaciones relacionadas con la dirección estratégica Temario Curso Clases. Prácticas. Estudio Casos prácticos. Trabajo Grupo



Successful studying for the module requires the following

.- working through the exploring corporate strategy interactive study guide together with the text book

.- attending lectures having prepared for them

.- working with study group on analysing case studies

.- participating actively in class

The course is structured in sessions of two hours.

In the first half an hour we will discuss some mini cases, newspaper article, within the discussion the participation of students will be crucial.

In one hour of each class the professor will present each one of the topics of the program, the final time will be for some video, or audio presentation related with the topic under discussion.


Relationship between formative activities and proficiencies

Proficienciy Activity
CG01 CG03 CG07 CG09 CE04 CE07 CE08 A-1 Classes
CG01 CG03 CG06 CG07 CG08 CG09 CE04 CE07 CE08 A-2 Practical Calsses
CG01 CG03 CG06 CG07 CG08 CG09 CE 03CE04 CE07 CE08 A-3 Group works
CG01 CG06 CG07 CG09 CE03 CE04 CE07 CE08 A-4 Works Preparation
CG01 CG06 CG07 CE03 CE04 CE07 A-5 Material study
CG01 CG06 CG07CE03 CE04 CE07 A-6 Individual Study
CG01 CG03 CG06 CG07 CE03 CE04 CE07 A-7 Exams, assesments






Learning outcomes Evaluation Weight (%) Recoverable nature
R6, R7, R10 Participation on class and exercises and questions 20% Yes
R6, R10, R14 Midterm exams 30% Yes
R6, R7, R14 Cases debate 20% Yes
R6, R10, R14 Final exams 30% Yes Tf.: 948-16 9368



Detailed Contents

1.- Introducing Strategy

  • Introduction
  • What is strategy?
  • Levels of strategy
  • Strategy as a subject of study

2.- The environment

  • Introduction
  • The macro-environment
  • Industry and sectors
  • Competitive forces
  • Competitors and markets

3.- Strategic Capability

  • Introduction
  • Foundations of strategic capability
  • Cost efficiency
  • How to achieving and sustaining competitive advantage
  • Organisational knowledge
  • Diagnosing strategic capability

4.- Business Strategy

  • Introduction
  • Identifying business units
  • Bases of competitive advantage
  • Sustaining competitive advantage.
  • Competitive strategy in hypercompetitive conditions

5.- Corporate level Strategy

  • Introduction
  • Strategic directions
  • Reasons for diversification
  • Value creation and the corporate parents
  • Portfolio matrices

6.- International Strategy

  • Introduction
  • Internationalisations drivers
  • International strategies
  • Internationalisations and performance

7.- Innovation and Entreprenership

  • Introduction
  • Innovations dilemmas
  • Innovation diffusion
  • Innovators and followers



Acceda a la bibliografía que su profesor ha solicitado a la Biblioteca.

We are going to follow the book "Exploring corporate strategy: text and cases", 8th edition by G Johnson, K Scholes, and R Whittington.
To get the most from the book and related materials the broad advised to students is to ensure that you have achieved two things;
.- you understand the concepts.
.- you can apply these concepts to practical situations.
There are very interesting features of the text:
.- learning outcomes are including at the beginning of each chapter which show what you should have achieved on completing the chapter.
.- Key terms
.- Illustration boxes appear throughout the chapter and include questions so they can be used as mini cases.
.- Chapter summaries.
.- Work assignments are organised in two levels of difficulty.
.- Recommended key reading.
You have to check the companion web side regularly for updates and additional material
Website (
Material for students is added and updated on a regular basis.
Revision aids.
Audio summaries of chapter
Self assessment questions