Public University of Navarre

Castellano | Academic year: 2019/2020 | Previous academic years:  2018/2019  |  2017/2018  |  2016/2017  |  2015/2016 
Double Bachelor's degree in Management, Business Administration and Law at the Universidad Pública de Navarra
Course code: 175821 Subject title: STRATEGIC MANAGEMENT
Credits: 6 Type of subject: Mandatory Year: 5 Period: 2º S
Department: Gestión de Empresas

Partes de este texto:


Module/Subject matter

General Management. Strategy and Innovation.



Strategic Mangement Process. Inernal and External Analysis. Competitive and Corporate strategies.



General proficiencies

CG01 A capacity for analysis and synthesis

CG02 A capacity for organisation and planning

CG03 Oral and written communication in their mother tongue

CG04 Oral and written communication in a foreign language

CG06 The ability to search for and analyse information from different sources

CG07 The capacity to solve problems

CG08 The capacity to make decisions

CG09 The capacity to work as part of a team







Specific proficiencies

  • CE02  To identify sources of economic information relevant to their particular enterprise and their contents
  • CE03  To discern information and data relevant to their particular enterprise which a non-professional would be unable to recognise
  • CE04  To analyse business management problems, applying professional criteria based on the use of technical instruments
  • CE05  To produce advisory reports on specific business and market situations
  • CE07  To assess the situation and foreseeable development of a company on the basis of the relevant records
  • CE08  To manage and administer an enterprise or organisation, understand its competitive and institutional position, and identify its strengths and weaknesses






Learning outcomes

R_DG_10. To understand and analyze the relationship between the structure of the market, the formulation of strategies and the internal organization of the company.

R_DG_11. To understand the fundamentals of business strategy.

R_DG_12. To know the foundations of the competitive and corporate strategic positions.

R_DG_13. To appropriately analyze the competitive environment of the company.

R_DG_14. To understand the role of Resources and Capacities in the strategy to be pursued.

R_DG_15. To issue advisory reports on strategic management.



Metodology - Activity Number of hours requiring attendance Attendance not required
A-1 Classes 43  
A-2 Practical Classes 07  
A-3 Group works 07 05
A-4 Works Preparation   20
A-5 Material study   10
A-6 Individual Study   50
A-7 Exams, assesments 03  
A-8 Individual assistance   05
TOTAL 60 90


Relationship between formative activities and proficiencies

Proficienciy Activity
CG01 CG03 CG07 CG09 CE04 CE07 CE08 A-1 Classes
CG01 CG03 CG06 CG07 CG08 CG09 CE04 CE07 CE08 A-2 Practical Calsses
CG01 CG03 CG06 CG07 CG08 CG09 CE 03CE04 CE07 CE08 A-3 Group works
CG01 CG06 CG07 CG09 CE03 CE04 CE07 CE08 A-4 Works Preparation
CG01 CG06 CG07 CE03 CE04 CE07 A-5 Material study
CG01 CG06 CG07CE03 CE04 CE07 A-6 Individual Study
CG01 CG03 CG06 CG07 CE03 CE04 CE07 A-7 Exams, assesments



English and Spanish.



Learning outcomes Evaluation Weight (%) Recoverable
R10, 11, R12, R13, R14 Final Exams 60 YES
R10, 11, R12, R13, R14 Mid-course assignments 20 NO
R15 Exercises and group assignments 20 NO

* The minimum grade in the final exam must be, at least, 4 points out of 10 in order to pass the subject.



Managers must develop the resources and capabilities needed to gain and sustain advantage in competitive markets. The way in which organizations attempt to develop such competitive advantage constitutes the essence of their strategy. This course on strategic management presents theories, principles, techniques and models of organizational and environmental analysis, that allow future managers to formulate a successful competitive and corporate strategy.



Unit 1: Strategy and Strategic Decisions

Unit 2: Sector analysis

Unit 3: Analysis of resources and capacities

Unit 4: Competitive Advantage Analysis

Unit 5: Directions and Modes of Growth



Acceda a la bibliografía que su profesor ha solicitado a la Biblioteca.

Basic Bibliography:

Besanko, D., Dranove, D., Shanley, M., and Schaefer, S. (2017): Economics of Strategy, 7th Edition. John Wiley & Sons Inc.

Grant, R. (2015):  Contemporary Strategy Analysis: Text and Cases Edition, 9th Edition. John Wiley & Sons Inc.

Navas, J.E and Guerras, L.A: (2018): Fundamentals of Strategic Management, 2nd Edition. Aranzadi.

Complementary Bibliography:

Johnson, G., Whittington, R. Scholes, K., Regner, P., Angwin, D. (2014): Fundamentals of Strategy. Pearson Education Limited.

Porter, M. (1982): The Competitive Strategy: Techniques for Analyzing Industries and Competitors. New edition in 2004. The Free Press.

Johnson, K Scholes, and R Whittington (2004). Exploring Corporate Strategy: text and cases, 7th edition. Prentice-Hall.