|Course code: 171816||Subject title: STRATEGIC MANAGEMENT|
|Credits: 6||Type of subject: Optative||Year: 4||Period: 2º S|
|Department: Gestión de Empresas|
|MADORRAN GARCIA, CRISTINA (Resp)||CAVERO BRUJULA, M. SANDRA|
General Management. Strategy and Innovation.
Strategic Mangement Process. Inernal and External Analysis. Competitive and Corporate strategies.
CG01 A capacity for analysis and synthesis
CG02 A capacity for organisation and planning
CG03 Oral and written communication in their mother tongue
CG04 Oral and written communication in a foreign language
CG06 The ability to search for and analyse information from different sources
CG07 The capacity to solve problems
CG08 The capacity to make decisions
CG09 The capacity to work as part of a team
R_DG_10. To understand and analyze the relationship between the structure of the market, the formulation of strategies and the internal organization of the company.
R_DG_11. To understand the fundamentals of business strategy.
R_DG_12. To know the foundations of the competitive and corporate strategic positions.
R_DG_13. To appropriately analyze the competitive environment of the company.
R_DG_14. To understand the role of Resources and Capacities in the strategy to be pursued.
R_DG_15. To issue advisory reports on strategic management.
|Metodology - Activity||Number of hours requiring attendance||Attendance not required|
|A-2 Practical Classes||07|
|A-3 Group works||07||05|
|A-4 Works Preparation||20|
|A-5 Material study||10|
|A-6 Individual Study||50|
|A-7 Exams, assesments||03|
|A-8 Individual assistance||05|
|CG01 CG03 CG07 CG09 CE04 CE07 CE08||A-1 Classes|
|CG01 CG03 CG06 CG07 CG08 CG09 CE04 CE07 CE08||A-2 Practical Calsses|
|CG01 CG03 CG06 CG07 CG08 CG09 CE 03CE04 CE07 CE08||A-3 Group works|
|CG01 CG06 CG07 CG09 CE03 CE04 CE07 CE08||A-4 Works Preparation|
|CG01 CG06 CG07 CE03 CE04 CE07||A-5 Material study|
|CG01 CG06 CG07CE03 CE04 CE07||A-6 Individual Study|
|CG01 CG03 CG06 CG07 CE03 CE04 CE07||A-7 Exams, assesments|
English and Spanish.
|Learning outcomes||Evaluation||Weight (%)||Recoverable|
|R10, 11, R12, R13, R14||Final Exams||60||YES|
|R10, 11, R12, R13, R14||Mid-course assignments||20||NO|
|R15||Exercises and group assignments||20||NO|
* The minimum grade in the final exam must be, at least, 4 points out of 10 in order to pass the subject.
Managers must develop the resources and capabilities needed to gain and sustain advantage in competitive markets. The way in which organizations attempt to develop such competitive advantage constitutes the essence of their strategy. This course on strategic management presents theories, principles, techniques and models of organizational and environmental analysis, that allow future managers to formulate a successful competitive and corporate strategy.
Unit 1: Strategy and Strategic Decisions
Unit 2: Sector analysis
Unit 3: Analysis of resources and capacities
Unit 4: Competitive Advantage Analysis
Unit 5: Directions and Modes of Growth
Besanko, D., Dranove, D., Shanley, M., and Schaefer, S. (2017): Economics of Strategy, 7th Edition. John Wiley & Sons Inc.
Grant, R. (2015): Contemporary Strategy Analysis: Text and Cases Edition, 9th Edition. John Wiley & Sons Inc.
Navas, J.E and Guerras, L.A: (2018): Fundamentals of Strategic Management, 2nd Edition. Aranzadi.
Johnson, G., Whittington, R. Scholes, K., Regner, P., Angwin, D. (2014): Fundamentals of Strategy. Pearson Education Limited.
Porter, M. (1982): The Competitive Strategy: Techniques for Analyzing Industries and Competitors. New edition in 2004. The Free Press.
Johnson, K Scholes, and R Whittington (2004). Exploring Corporate Strategy: text and cases, 7th edition. Prentice-Hall.