Course code: 503105 | Subject title: BUSINESS | ||||
Credits: 6 | Type of subject: Mandatory | Year: 1 | Period: 1º S | ||
Department: | |||||
Lecturers: | |||||
ALDANONDO OCHOA, ANA MARIA (Resp) [Mentoring ] | ARAMENDIA MUNETA, MARIA ELENA [Mentoring ] |
Introduction to Business. Relations between Business entities and its environment. Functional areas
R1-Identify business activiies. R2- Knowing the institutional and legal framework of the company. R3- Identify the different types of business organizations. R4- Identify basic principles of markets. R5- Evaluate the different activities in the organization and management of enterprises.
RESULTADOS APRENDIZAJE ENAEE:
ENAEE-4: Conciencia del contexto multidisciplinar de la ingeniería.
ENAEE-16: Conciencia de las implicaciones, técnicas o no técnicas, de la aplicación práctica de la ingeniería
ENAEE-20: Demostrar conciencia de las prácticas empresariales y de gestión de proyectos, así como la gestión y el control de riesgos, y entender sus limitaciones.
ENAEE-21: Reconocer la necesidad y tener la capacidad para desarrollar voluntariamente el aprendizaje continuo.
Methodology-Activities | In-class hours | Out-of-class Hours |
A-1 Lectures | 30 | |
A-2 Practical sessions | 15 | |
A-3 Class discussion, oral expositions and group tutorials | 10 | 5 |
A-4 Completing evaluable homework | 12,5 | |
A-5 Reading | 7,5 | |
A-6 Self-directed learning | 60 | |
A-7 Tests and exams | 5 | |
A-8 Individual tutorials | 5 | |
Total | 60 | 90 |
Proficiencies | Formative Activities |
CG2 CE7 | A-1 Lectures |
CG2 CT6 CT10 | A-2 Practical sessions |
CE7 CT6 CT10 | A-3 Class discussion, oral expositions and group tutorials |
CE7 CT6 CT10 CB1 CB5 | A-4 Completing evaluable homework |
CE7 CT6 CT10 | A-5 Reading |
CE7 CT6 CT10 | A-6 Self-directed learning |
CE7 CT6 CT10 | A-7 Tests and exams |
CE7 | A-8 Individual tutorials |
Learning outcomes |
Evaluation tool |
Weight (%) | Recoverable status |
R1-R2-R3-R4-R5 | Final written exam and individual work in order to apply and develop a part of the subject. | 60-65 (The minimum grade to pass the course or weight the rating is 5 out of 10) | Yes |
R1-R2-R3-R4-R5 | Individual work in order to apply and develop a part of the subject. Teamwork in order to apply and develop a part of the subject. Work presentation in a coordinated or homogeneous way. | 40-35 | No |
The subject is based on the text:
Fernández, E.; Junquera, B. & del Brio, J.A. (2008). ¿Iniciación a los Negocios para Ingenieros¿. Editorial Paraninfo. Madrid
MÓDULO I: INTRODUCTION TO BUSINESS ECONOMY
Unit 1 Introduction to the enterprise.
1 Concept of business.
2 Business in the economic system.
3 The enterprise system.
4 The objectives of the enterprise.
5 Types of enterprise.
Chapter 1, except points: 1.2.1; 1.2.3 y 1.5.1.2.
Unit 2, Strategic planning and control.
1. Management.
2. Direction
3 Management Skills
4 Strategic planning.
Chapter 2, except points 2.2.1; 2.2.3; 2.2.4; 2.4.2; 2.4.3.
Unit 3 Organizational design and human resource management.
1 Organization, environment and business strategy.
2 Decisions of human resources.
Chapter 3, except points 3.2.2; 3.2.3; 3.2.4 y 3.2.5.
MODULE II: THE SYSTEM OF FINANCING AND INVESTMENT COMPANY
Unit 4 The register of the financial information of the enterprise.
1 The financial information and organization.
2 The daily record of transactions.
3 The economic and financial balance of the enterprise.
Chapter 8, except point 8.4 and pages 449-452-453.
Unit 5 Economic and financial analysis of the enterprise.
1 The value of the enterprise. Structural analysis.
2 Analysis of the financial statements of the enterprise.
3 Conclusions financial information.
Chapter 9, except point 9.3.
Unit 6: The finance function.
1 The objective of financial management in the enterprise
2 Why an organized financial system?
3 Financial Assets.
4. Financial Markets.
Chapter 10, except points 10.4.3; 10.4.4; 10.5.
Unit 7 Financial decisions.
1 Definition and types of investment.
2 Parameters defining an investment.
3 The influence of time on the value of money.
4 Criteria for selecting investments.
Chapter 11, except point 11.2.
MODULE III. PRODUCTION SYSTEM IN THE ENTERPRISE
Unit 8. Production function.
1 Concept of production function.
2 Objectives of the production function.
3 Types of production systems.
4 Production Planning.
Chapter 4, except points 4.2.8, 4.2.9 y 4.3.2.
MODULE IV. COMMERCIAL ACTIVITY IN THE ENTERPRISE
Unit 9. Buying consumer behaviour and marketing process.
1. Marketing concept.
2. Consumers markets and buying behaviour consumer.
3. Influence factors in the marketing process.
4. Meta markets selection
Chapter 6, except points 6.2; 6.4; 6.7.
Unit 10. Marketing decisions
1. Product
2. Price
3. Placement
4. Promotion
Chapter 7.
Access the bibliography that your professor has requested from the Library.
Basic Bibliography
Fernández Sánchez, E; Junquera Cimadevilla, B & del Brio González, J. Angel (2008): ¿Iniciación a los Negocios para Ingenieros¿. Editorial Paraninfo, Madrid.
Complementary Bibliography
Cuervo García, A. (2001): ¿Introducción a la Administración de Empresas¿. Editorial Cívitas. S.A. Madrid.
González Hidalgo, E.; Ventura Victoria, J (2003): ¿Fundamentos de administración de empresas¿. Editorial Pirámide.
González Domínguez, F.J. & Ganaza Vargas, J. (2007): ¿Principios y Fundamentos de Gestión de empresas¿. Editorial Pirámide.