Universidad Pública de Navarra - Nafarroako Univertsitate Publikoa
Public University of Navarre
| Course code: 501106 | Subject title: BUSINESS | ||||
| Credits: 6 | Type of subject: Basic | Year: 1 | Period: 1º S | ||
| Department: Business Administration | |||||
| Lecturers: | |||||
| ALDANONDO OCHOA, ANA MARIA (Resp) [Mentoring ] | ARAMENDIA MUNETA, MARIA ELENA [Mentoring ] | ||||
Contents
Descriptors
Introduction to Business. Relations between Business entities and its environment. Functional areas
General proficiencies
- CB1: Students are able to demonstrate they have acquired knowledge and understanding in a field of study based on the basic foundations gained within their general secondary education together with the support of advanced textbooks and aspects of the latest advances in the field.
- CB2: Students can apply their knowledge to a job or vocation in a professional manner and have the competences which are generally shown through the elaboration and defence of arguments and problem solving in their field of study.
- CT6. Ability to learn autonomously.
- CT10: Capacity for undertaking and innovate in the field of Agricultural-food engineering and the rural environment.
Specific proficiencies
- CG2. Adequate knowledge of the physical problems, technologies, equipment, and water and energy supply systems, the limits imposed by budgetary factors and building regulations, the relationships between installations and/or buildings with farms, agro-food industries and spaces related to gardening and landscaping with their social and environmental surroundings, as well as the need to relate those surroundings from that environment with human needs and environmental protection.
- CE7.Adequate knowledge of the concept of business, institutional and legal framework of the company. Organization and business management.
Learning outcomes
R1-Identify business activiies.
R2- Knowing the institutional and legal framework of the company.
R3- Identify the different types of business organizations.
R4- Identify basic principles of markets.
R5- Evaluate the different activities in the organization and management of enterprises.
RESULTADOS APRENDIZAJE ENAEE:
ENAEE-4: Conciencia del contexto multidisciplinar de la ingeniería.
ENAEE-16: Conciencia de las implicaciones, técnicas o no técnicas, de la aplicación práctica de la ingeniería
ENAEE-20: Demostrar conciencia de las prácticas empresariales y de gestión de proyectos, así como la gestión y el control de riesgos, y entender sus limitaciones.
ENAEE-21: Reconocer la necesidad y tener la capacidad para desarrollar voluntariamente el aprendizaje continuo.Methodology
|
Methodology-Activities |
In-class hours |
Out-of-class Hours |
|
A-1 Lectures |
30 |
|
|
A-2 Practical sessions |
15 |
|
|
A-3 Class discussion, oral expositions and group tutorials |
10 |
5 |
|
A-4 Completing evaluable homework |
|
12,5 |
|
A-5 Reading |
|
7,5 |
|
A-6 Self-directed learning |
|
60 |
|
A-7 Tests and exams |
5 |
|
|
A-8 Individual tutorials |
|
5 |
|
|
|
|
|
Total |
60 |
90 |
Evaluation
| Resultado de aprendizaje | Sistema de evaluación | Peso (%) | Carácter recuperable |
| R1-R2-R3-R4-R5 |
Class participation/Exercises. Individual work in order to apply, analyse, develop or collect a part of the subject. |
10 | Non-recoverable activities |
| R1-R2-R3-R4-R5 |
Individual work in order to apply, analyse, develop or collect a part of the subject. Team work in order to apply, analyse, develop or collect a part of the subject. Work presentation in a coordinated or homogeneous way |
30 | Non-recoverable activities |
| R1-R2-R3-R4-R5 | Written exam to collect the acquired concepts. |
60 (The minimum grade to pass the course or weight therating is 5 out of 10) |
Resitting written exam |
Agenda
The subject is based on the text:
Fernández, E.; Junquera, B. & del Brio, J.A. (2008). “Iniciación a los Negocios para Ingenieros”. Editorial Paraninfo. Madrid
MÓDULO I: INTRODUCTION TO BUSINESS ECONOMY
Unit 1 Introduction to the enterprise.
1 Concept of business.
2 Business in the economic system.
3 The enterprise system.
4 The objectives of the enterprise.
5 Types of enterprise.
Chapter 1, except points: 1.2.1; 1.2.3 y 1.5.1.2.
Unit 2, Strategic planning and control.
1. Management.
2. Direction
3 Management Skills
4 Strategic planning.
Chapter 2, except points 2.2.1; 2.2.3; 2.2.4; 2.4.2; 2.4.3.
Unit 3 Organizational design and human resource management.
1 Organization, environment and business strategy.
2 Decisions of human resources.
Chapter 3, except points 3.2.2; 3.2.3; 3.2.4 y 3.2.5.
MODULE II: THE SYSTEM OF FINANCING AND INVESTMENT COMPANY
Unit 4 The register of the financial information of the enterprise.
1 The financial information and organization.
2 The daily record of transactions.
3 The economic and financial balance of the enterprise.
Chapter 8, except point 8.4 and pages 449-452-453.
Unit 5 Economic and financial analysis of the enterprise.
1 The value of the enterprise. Structural analysis.
2 Analysis of the financial statements of the enterprise.
3 Conclusions financial information.
Chapter 9, except point 9.3.
Unit 6: The finance function.
1 The objective of financial management in the enterprise
2 Why an organized financial system?
3 Financial Assets.
4. Financial Markets.
Chapter 10, except points 10.4.3; 10.4.4; 10.5.
Unit 7 Financial decisions.
1 Definition and types of investment.
2 Parameters defining an investment.
3 The influence of time on the value of money.
4 Criteria for selecting investments.
Chapter 11, except point 11.2.
MODULE III. PRODUCTION SYSTEM IN THE ENTERPRISE
Unit 8. Production function.
1 Concept of production function.
2 Objectives of the production function.
3 Types of production systems.
4 Production Planning.
Chapter 4, except points 4.2.8, 4.2.9 y 4.3.2.
MODULE IV. COMMERCIAL ACTIVITY IN THE ENTERPRISE
Unit 9. Buying consumer behaviour and marketing process.
1. Marketing concept.
2. Consumers markets and buying behaviour consumer.
3. Influence factors in the marketing process.
4. Meta markets selection
Chapter 6, except points 6.2; 6.4; 6.7.
Unit 10. Marketing decisions
1. Product
2. Price
3. Placement
4. Promotion
Chapter 7.
Bibliography
Access the bibliography that your professor has requested from the Library.
Basic Bibliography
Fernández Sánchez, E; Junquera Cimadevilla, B & del Brio González, J. Angel (2008): “Iniciación a los Negocios para Ingenieros”. Editorial Paraninfo, Madrid.
Complementary Bibliography
Cuervo García, A. (2001): “Introducción a la Administración de Empresas”. Editorial Cívitas. S.A. Madrid.
González Hidalgo, E.; Ventura Victoria, J (2003): “Fundamentos de administración de empresas”. Editorial Pirámide.
González Domínguez, F.J. & Ganaza Vargas, J. (2007): “Principios y Fundamentos de Gestión de empresas”. Editorial Pirámide.