Universidad Pública de Navarra - Nafarroako Univertsitate Publikoa
Public University of Navarre
| Course code: 501106 | Subject title: BUSINESS | ||||
| Credits: 6 | Type of subject: Basic | Year: 1 | Period: 1º S | ||
| Department: Business Administration | |||||
| Lecturers: | |||||
| ARAMENDIA MUNETA, MARIA ELENA [Mentoring ] | |||||
Contents
Module I.
Introduction to Business Economics
The enterprise and the business.
The entrepreneur and businessman, types of businesses and business objectives.
The direction of the enterprise. Strategy and competitiveness.
Module II.
The economic and financial structure of the enterprise.
Benefit analysis and cost effectiveness.
The investment in the enterprise.
Module III.
The production activity of the enterprise.
Module IV.
Commercial activity inside the enterprise
Descriptors
Introduction to Business. Relations between Business entities and its environment. Functional areas
General proficiencies
CT2. Oral and written communication skills.
CT4. Ability to search and use the information, rules and regulations relative to the field of action.
CT6. Ability to learn autonomously.
Specific proficiencies
CG2. Adequate knowledge of the physical problems, technologies, equipment, and water and energy supply systems, the limits imposed by budgetary factors and building regulations, the relationships between installations and/or buildings with farms, agro-food industries and spaces related to gardening and landscaping with their social and environmental surroundings, as well as the need to relate those surroundings from that environment with human needs and environmental protection.
CG6. Ability to direct and manage all kinds of agri-food industries, farms and ranches, urban and/or green spaces and public or private sporting areas, with knowledge of new technologies, processes of quality, traceability and certification, and marketing techniques for food products and cultivated plants.
CE7.Adequate knowledge of the concept of business, institutional and legal framework of the company. Organization and business management.
Learning outcomes
Identify business activiies.
Knowing the institutional and legal framework of the company.
Identify the different types of business organizations.
Identify basic principles of markets.
Evaluate the different activities in the organization and management of enterprises.Methodology
|
Methodology-Activities |
In-class hours |
Out-of-class Hours |
|
A-1 Lectures |
30 |
|
|
A-2 Practical sessions |
15 |
|
|
A-3 Class discussion, oral expositions and group tutorials |
10 |
5 |
|
A-4 Completing evaluable homework |
|
12,5 |
|
A-5 Reading |
|
7,5 |
|
A-6 Self-directed learning |
|
60 |
|
A-7 Tests and exams |
5 |
|
|
A-8 Individual tutorials |
|
5 |
|
|
|
|
|
Total |
60 |
90 |
Evaluation
|
Activity |
Criteria |
Evaluation tool |
Weight |
|
Participation.
Knowledge of the contents of the course.
Individual work development. |
CG6 CE7 CT2 CT4 CT6 |
Class participation/ Exercises
Individual work in order to apply, analyse, develop or collect a part of the subject. |
10%
Non-recoverable activities |
|
Knowledge of the contents of the course. |
CG6 CE7 CT2 CT4 CT6 |
Written test to collect the acquired concepts. |
60% Recoverable activity
The minimum grade to pass the course or weight the rating is 5 out of 10. |
|
Knowledge of the contents of the course.
Individual work development.
Team work development.
|
CG6 CE7 CT2 CT4 CT6 |
Individual work in order to apply, analyse, develop or collect a part of the subject.
Teamwork in order to solve problems and analyse results Work presentation in a coordinated or homogeneous way. |
30%
Non-recoverable activities |
Agenda
The subject is based on the text:
Fernández, E.; Junquera, B. & del Brio, J.A. (2008). “Iniciación a los Negocios para Ingenieros”. Editorial Paraninfo. Madrid
MÓDULO I: INTRODUCTION TO BUSINESS ECONOMY
Unit 1 Introduction to the enterprise.
1 Concept of business.
2 Business in the economic system.
3 The enterprise system.
4 The objectives of the enterprise.
5 Types of enterprise.
Chapter 1, except points: 1.2.1; 1.2.3 y 1.5.1.2.
Unit 2, Strategic planning and control.
1. Management.
2. Direction
3 Management Skills
4 Strategic planning.
Chapter 2, except points 2.2.1; 2.2.3; 2.2.4; 2.4.2; 2.4.3.
Unit 3 Organizational design and human resource management.
1 Organization, environment and business strategy.
2 Decisions of human resources.
Chapter 3, except points 3.2.2; 3.2.3; 3.2.4 y 3.2.5.
MODULE II: THE SYSTEM OF FINANCING AND INVESTMENT COMPANY
Unit 4 The register of the financial information of the enterprise.
1 The financial information and organization.
2 The daily record of transactions.
3 The economic and financial balance of the enterprise.
Chapter 8, except point 8.4 and pages 449-452-453.
Unit 5 Economic and financial analysis of the enterprise.
1 The value of the enterprise. Structural analysis.
2 Analysis of the financial statements of the enterprise.
3 Conclusions financial information.
Chapter 9, except point 9.3.
Unit 6: The finance function.
1 The objective of financial management in the enterprise
2 Why an organized financial system?
3 Financial Assets.
4. Financial Markets.
Chapter 10, except points 10.4.3; 10.4.4; 10.5.
Unit 7 Financial decisions.
1 Definition and types of investment.
2 Parameters defining an investment.
3 The influence of time on the value of money.
4 Criteria for selecting investments.
Chapter 11, except point 11.2.
MODULE III. PRODUCTION SYSTEM IN THE ENTERPRISE
Unit 8. Production function.
1 Concept of production function.
2 Objectives of the production function.
3 Types of production systems.
4 Production Planning.
Chapter 4, except points 4.2.8, 4.2.9 y 4.3.2.
MODULE IV. COMMERCIAL ACTIVITY IN THE ENTERPRISE
Unit 9. Buying consumer behaviour and marketing process.
1. Marketing concept.
2. Consumers markets and buying behaviour consumer.
3. Influence factors in the marketing process.
4. Meta markets selection
Chapter 6, except points 6.2; 6.4; 6.7.
Unit 10. Marketing decisions
1. Product
2. Price
3. Placement
4. Promotion
Chapter 7.
Bibliography
Access the bibliography that your professor has requested from the Library.
Basic Bibliography
Fernández Sánchez, E; Junquera Cimadevilla, B & del Brio González, J. Angel (2008): “Iniciación a los Negocios para Ingenieros”. Editorial Paraninfo, Madrid.
Complementary Bibliography
Cuervo García, A. (2001): “Introducción a la Administración de Empresas”. Editorial Cívitas. S.A. Madrid.
González Hidalgo, E.; Ventura Victoria, J (2003): “Fundamentos de administración de empresas”. Editorial Pirámide.
González Domínguez, F.J. & Ganaza Vargas, J. (2007): “Principios y Fundamentos de Gestión de empresas”. Editorial Pirámide.