Universidad Pública de Navarra - Nafarroako Univertsitate Publikoa
Public University of Navarre
| Course code: 245106 | Subject title: BUSINESS | ||||
| Credits: 6 | Type of subject: Basic | Year: 1 | Period: 1º S | ||
| Department: Business Administration | |||||
| Lecturers: | |||||
| URTASUN ALONSO, AINHOA [Mentoring ] | |||||
Contents
Module I
- Firm and business activity
- Entrepreneurship, forms of businesses, and the objectives of the firm
- Management. Strategy and competitiveness
Module II
- The economic-financial structure of the firm
- Profit and profitability analysis
- Investment in firms
Module III
- Operations activity in the firm
Module IV
- Marketing activity in the firm
Descriptors
Introduction to the firm. Relations between the firm and its environment. Functional areas.
General proficiencies
CG1 – Ability to develop and complete industrial engineering projects whose objective is to build, repair, maintain, install, and assemble structures, mechanical equipment, energy installations, electric and electronic installations, facilities, and production and assembly processes
CG2 – Ability to address the activities under engineering projects described in the previous paragraph
CG3 - Knowledge of the basic and technological subjects to have the ability to learn new methods and theories, and versatility to adapt to new situations
CG6 – Ability to address legal requirements
CG9 – Ability to organize and plan in the context of firms, and other institutions and organizations
CG10 - Ability to work in a multilingual and multidisciplinary environment
CG11 - Knowledge, understanding and ability to implement the necessary legislation in the field of industrial engineering
Specific proficiencies
CFB6 – Knowledge of the nature of firms and their institutional and legal framework. Management and organization of firms
Learning outcomes
|
Learning outcomes |
Content |
Formative activities |
Evaluation tool |
|
|
1 |
Understand what a business is Understand what managers do Identify the different forms of ownership for a business Understand the responsibilities companies have |
Module I |
Lectures and readings Case studies |
Individual work (written assessment) Assignments and reports |
|
2
|
Understand financial statements Evaluate a company’s financial performance |
Module II
|
Lectures Exercises |
|
|
3 |
Compare and contrast basic production methods |
Module III |
Lectures Case studies |
Individual work (written assessment) Team work (oral presentation) |
|
4 |
Identify the four Ps of the marketing mix |
Module IV |
Lectures Case studies |
|
Methodology
|
Methodology - Activity |
In-class hours |
Out-of-class hours |
|
A1 – Lectures |
33 |
|
|
A2 – Cooperative learning activities |
22.5 |
30 |
|
A3 – Self-directed study and work |
|
60 |
|
A4 – Tutorials and assessment tests |
4,5 |
|
|
Total |
60 |
90 |
Evaluation
|
Aspect |
Criteria |
Evaluation system |
Evaluation tool |
Weight (%) |
|
Participation and directed activities
Subject’s conceptual knowledge |
CG1 CG2 CG3 CG6 CG9 CG10 CG11 CFB6 |
Assignments and reports (non-recoverable) |
Individual work (small group’s sessions) Participative attitude (recorded by the professor) |
10 |
|
Team work (oral presentation) |
10 |
|||
|
Continuous assessment (non-recoverable) |
Individual work (written assessment) |
15 |
||
|
Subject’s conceptual knowledge |
CFB6 |
Final exam (recoverable) |
Individual work (written assessment) To pass the course a minimum of 5 out of 10 is required in this part |
65 |
Agenda
MODULE I: INTRODUCTION TO BUSINESS
Unit 1. The foundations of business
1. Markets versus firms
2. Getting down to business
3. What is economics?
Unit 2. Selecting a form of business ownership
1. Factors to consider
2. Sole traders
3. Limited companies
4. Other types of business ownership
Unit 3. Managing for business success
1. What do managers do?
2. Managerial skills
3. Planning, organizing, directing and controlling
Unit 4. Recruiting, motivating, and keeping quality employees
1. Human resource management (HRM)
2. HRM practices
3. Strategic role of the HRM function
MODULE II: ACCOUNTING, FINANCE AND INVESTING
Unit 5. Financial accounting
1. What is accounting?
2. Using the accounting equation
3. Financial statements
Unit 6. Economic and financial analysis of the firm
1. Break-even analysis
2. Ratio analysis
3. Financial equilibrium
Unit 7. Corporate finance
1. Financing the going concern
2. Understanding security markets
Unit 8. Capital investment analysis and project assessment
1. Capital investment decisions and parameters
2. The time value of money
3. Present value analysis
MODULE III. OPERATIONS
Unit 9. Operations management in manufacturing
1. Operations management in manufacturing
2. Facility layouts
3. Managing the production process in a manufacturing Company
4. Graphical tools: PERT and Gantt Charts
5. The technology of goods production
MODULE IV. MARKETING
Unit 10. Marketing: Providing value to customers
1. What is marketing?
2. The marketing mix
3. The product life cycle
Bibliography
Access the bibliography that your professor has requested from the Library.
Baye, M.R. (2010). Managerial Economics and Business Strategy (7th edition), McGraw-Hill International Edition
Collins, K. (2014). Exploring Business, version 2.1 eISBN:978-1-4533-6660-8
Díez-Vial, I., Martin de Castro, G., and Montoro-Sánchez M.A. (2012). Introduction to Business Administration, Civitas
Weygandt, J.J., Kimmel, P.D., and Kieso, D.E. (2013). Financial Accounting, IFRS Edition, 2nd edition, Wiley