Universidad Pública de Navarra - Nafarroako Univertsitate Publikoa

Module/Subject matter

General Management/ Strategic Management

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Contents

Detailed Contents

1.- Introducing Strategy

• Introduction
• What is strategy?
• Levels of strategy
• Strategy as a subject of study

2.- The environment

• Introduction
• The macro-environment
• Industry and sectors
• Competitive forces
• Competitors and markets

3.- Strategic Capability

• Introduction
• Foundations of strategic capability
• Cost efficiency
• How to achieving and sustaining competitive advantage
• Organisational knowledge
• Diagnosing strategic capability

4.- Business Strategy

• Introduction
• Identifying business units
• Bases of competitive advantage
• Sustaining competitive advantage.
• Competitive strategy in hypercompetitive conditions

5.- Corporate level Strategy

• Introduction
• Strategic directions
• Reasons for diversification
• Value creation and the corporate parents
• Portfolio matrices

6.- International Strategy

• Introduction
• Internationalisations drivers
• International strategies
• Internationalisations and performance

7.- Innovation and Entreprenership

• Introduction
• Innovations dilemmas
• Innovation diffusion
• Innovators and followers

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Descriptors

Strategic Mangement Process. Inernal and External Analysis. Competitive and Corporate strategies

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General proficiencies

• CG01  A capacity for analysis and synthesis
• CG02  A capacity for organisation and planning
• CG03  Oral and written communication in their mother tongue
• CG04  Oral and written communication in a foreign language
• CG05  Computer skills relevant to the field of study
• CG06  The ability to search for and analyse information from different sources
• CG07  The capacity to solve problems
• CG08  The capacity to make decisions
• CG09  The capacity to work as part of a team

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Specific proficiencies

• CE02  To identify sources of economic information relevant to their particular enterprise and their contents
• CE03  To discern information and data relevant to their particular enterprise which a non-professional would be unable to recognise
• CE04  To analyse business management problems, applying professional criteria based on the use of technical instruments
• CE05  To produce advisory reports on specific business and market situations
• CE07  To assess the situation and foreseeable development of a company on the basis of the relevant records
• CE08  To manage and administer an enterprise or organisation, understand its competitive and institutional position, and identify its strengths and weaknesses

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Learning outcomes

SM places a premium on analytical rigor and quantitative reasoning. The course calls on students to use both quantitative and qualitative analytical techniques extensively and to integrate the quantitative and the qualitative. The course emphasizes that analysis is a complement to, surely not a substitute for managerial judgment and creativity.

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Methodology

Successful studying for the module requires the following

.- working through the exploring corporate strategy interactive study guide together with the text book

.- attending lectures having prepared for them

.- working with study group on analysing case studies

.- participating actively in class

The course is structured in sessions of two hours.

In the first half an hour we will discuss some mini cases, newspaper article, within the discussion the participation of students will be crucial.

In one hour of each class the professor will present each one of the topics of the program, the final time will be for some video, or audio presentation related with the topic under discussion.

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Languages

English.

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Evaluation

ehuerta@unavarra.es Tf.: 948-16 9368

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Bibliography

Access the bibliography that your professor has requested from the Library.

We are going to follow the book "Exploring corporate strategy: text and cases", 8th edition by G Johnson, K Scholes, and R Whittington.
To get the most from the book and related materials the broad advised to students is to ensure that you have achieved two things;
.- you understand the concepts.
.- you can apply these concepts to practical situations.
There are very interesting features of the text:
.- learning outcomes are including at the beginning of each chapter which show what you should have achieved on completing the chapter.
.- Key terms
.- Illustration boxes appear throughout the chapter and include questions so they can be used as mini cases.
.- Chapter summaries.
.- Work assignments are organised in two levels of difficulty.
.- Recommended key reading.
You have to check the companion web side regularly for updates and additional material
Website (www.pearsoned.co.uk/ecs)
Material for students is added and updated on a regular basis.
Revision aids.
Audio summaries of chapter
Self assessment questions

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Location

Aulario.

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