Universidad Pública de Navarra - Nafarroako Univertsitate Publikoa
Public University of Navarre
| Course code: 172101 | Subject title: BUSINESS ECONOMICS | ||||
| Credits: 6 | Type of subject: Basic | Year: 1 | Period: 1º S | ||
| Department: Business Administration | |||||
| Lecturers: | |||||
| URTASUN ALONSO, AINHOA [Mentoring ] | |||||
Contents
This course explains the nature of business and its environment. In addition, a detailed examination of the essential value-chain business functions necessary to create goods and services that people will want to buy is provided.
The main objective is to provide students with a global and integrated picture approach to the firm.
General proficiencies
Regarding the generic competences students should acquire in this course:
- CG01. Analysis and synthesis skills
- CG08. Decision making skills
- CG09. Team work skills
- CG12. Social skills
- CG15. Ethic behavior in the job
- CG16. Working in stressful environments
- CG17. Self-directed learning
Specific proficiencies
This course provides the following specific competences:
- CE02. Identify relevant economic information and its content
- CE03. Recognize information from data in a professional way
- CE04. Apply professional criteria and technical tools to solve business problems
- CE13. Identify the firm as a system and recognize the existing interdependences among the different functional areas
Methodology
Lectures: I will lecture on the topics listed in the course outline, covering some of the material presented in the textbook. I will invite class discussion and ask questions, and I will call on people (using the class list) to answer them. I recommend students reading the textbook and any additional assigned reading before the class meeting. Each unit will be covered by theoretical and practical sessions. The theoretical sessions will take place within the “big group”, will all the students registered in the course, and the practical sessions will take place within “small groups”, with half of the students registered in the course.
Students’ work: This is an important part of the total ECTS of this course, consisting of
Information searching
Other tasks: exercises, cases, and so on.
Tutorials: I will evaluate the student’s learning process using tutorials of one or a few students.
Exams: A final exam, with both theoretical and practical contents about the topics presented in the course, will take place at the end of the semester to measure the students’ global knowledge. Also, during the semester, partial exams regarding some specific topics could be administered.
Students are expected to do various kinds of work for this course. The different tasks and the total number of hours students should devote to each task are provided in the following table:
| Tasks | Number of hours |
| Attending course sessions – “Big group” (including taking examinations) | 46 |
| Attending course sessions – “Small group” | 14 |
| Total number of contact teaching hours | 60 |
| Completing evaluable homework | 15 |
| Studying and preparing both theoretical and practical sessions | 40 |
| Studying and preparing exams | 30 |
| Attending seminars/activities | 2 |
| Attending tutorials | 3 |
| Total number of non-contact teaching hours | 90 |
| TOTAL | 150 |
Evaluation
For the student’s final grade, the following weights will be assigned to different tasks:
- Individual work 15%
- Team work 15%
- Exams 70%
Agenda
- Unit 1. Introduction to business
- Unit 2. Ownership and management
- Unit 3. Business environment
- Unit 4. Forms of business organizations
- Unit 5. Business growth strategies
- Unit 6. Accounting and financial statements
- Unit 7. Operations management
- Unit 8. Marketing
- Unit 9. Decision making
Bibliography
Access the bibliography that your professor has requested from the Library.
- Jones, G.R. (2007). Introduction to Business. How Companies Create Value for People 1st edition (international version). McGraw-Hill
- Robbins , S.P., and Coulter, M. (2010) Management 10th edition (international version). Pearson