Universidad Pública de Navarra - Nafarroako Univertsitate Publikoa
Public University of Navarre
| Course code: 252106 | Subject title: BUSINESS | ||||
| Credits: 6 | Type of subject: Basic | Year: 1 | Period: 1º S | ||
| Department: | |||||
| Lecturers: | |||||
| FRANCO PUEYO, JUAN FRANCISCO (Resp) [Mentoring ] | GOICOECHEA YABAR, MIREN EDURNE [Mentoring ] | ||||
Contents
Module I
- Firm and business activity
- Entrepreneurship, forms of businesses, and the objectives of the firm
- Management. Strategy and competitiveness
Module II
- The economic-financial structure of the firm
- Profit and profitability analysis
- Investment in firms
Module III
- Operations activity in the firm
Module IV
- Marketing activity in the firm
Descriptors
Introduction to the firm. Relations between the firm and its environment. Functional areas.
General proficiencies
CG1 ¿ Ability to develop and complete industrial engineering projects whose objective is to build, repair, maintain, install, and assemble structures, mechanical equipment, energy installations, electric and electronic installations, facilities, and production and assembly processes
CG2 ¿ Ability to address the activities under engineering projects described in the previous paragraph
CG3 - Knowledge of the basic and technological subjects to have the ability to learn new methods and theories, and versatility to adapt to new situations
CG6 ¿ Ability to address legal requirements
CG9 ¿ Ability to organize and plan in the context of firms, and other institutions and organizations
CG10 - Ability to work in a multilingual and multidisciplinary environment
CG11 - Knowledge, understanding and ability to implement the necessary legislation in the field of industrial engineering
Specific proficiencies
CFB6 ¿ Knowledge of the nature of firms and their institutional and legal framework. Management and organization of firms
Learning outcomes
R1. Organize and develop plans for businesses
R2. Apply quality principles and methods
R3. Solve problems using initiative, decision-making skills, creativity, critical reasoning and communicate knowledge, abilities and skills in the area of engineering business
R4. Acquire basic knowledge on operations systems
R5. Acquire applied knowledge on operations management
R6. Acquire knowledge on basic and technological subjects that enable to learn new methods and theories and to adapt to changing circumstances
R7. Acquire knowledge on regulations and legal issues
R8. Acquire knowledge on the environmental impact of business decisions
Methodology
| Methodology - Activity | In-class hours | Out-of-class hours |
| A-1 Lectures | 33 | |
| A-2 Practical sessions in small groups | 22.5 | |
| A-4 Assessment activities | 4.5 | |
| A-5 Self-directed study and work | 60 | |
| A-6 Complete assignments and projects and write reports | 15 | |
| A-7 Solve problems, exercises and other applied activities | 15 | |
| Total | 60 | 90 |
Evaluation
| Learning outcomes | Evaluation | Weight (%) | Recoverable nature |
| R1, R2, R3, R4, R5, R6, R7 and R8 | Final assessment | 65 | Yes |
| R1, R2 and R3 | Individual activities and reports | 10 | No |
| R1, R2 and R3 | Group activities and reports | 10 | No |
| R1, R6, R7 and R8 | Continuous evaluation assessment | 15 | No |
At least 5 out of 10 in the final exams is required to pass the course
Agenda
MODULE I: INTRODUCTION TO BUSINESS
Unit 1. Business
Unit 2. Business formation
Unit 3. Management
Unit 4. HR management
MODULE II: ACCOUNTING, FINANCE AND INVESTING
Unit 5. Accounting
Unit 6. Economic and financial analysis of the firm
Unit 7. Finance
Unit 8. Investment
MODULE III. OPERATIONS
Unit 9. Operations management
MODULE IV. MARKETING
Unit 10. Dimensions of marketing strategy
Bibliography
Access the bibliography that your professor has requested from the Library.
Díez-Vial, I., Martin de Castro, G., and Montoro-Sánchez M.A. (2012). Introduction to Business Administration, Civitas
Kelly, M., and Williams, C. (2017). BUSN 9th edition, Cengage Learning
Weygandt, J.J., Kimmel, P.D., and Kieso, D.E. (2013). Financial Accounting, IFRS Edition, 2nd edition, Wiley