BA in Business Administration.

Business Administration and Organization.    14303
Compulsory    4.5 Credits    2nd Semester.

Contents: It's analyzed the concept of organization, the evolution of administrative thought and the classic management process: planning, organizing, leadership and control. These functions are presented so much from a classic point of view, as incorporating some of the most modern trends.

Objectives: To deepen in the knowledge of the organizations and administrative process that managers accomplish. To know the contribution of the Organization Theory.

Dept.: Business Management.
Staff: Salomé Goñi.
Assessment: Written exam and paper work.

Strategic Management I.    14402
Compulsory    4.5 Credits    1st Semester.

Contents: The course concentrates upon the analysis of the stragegic decisions of the firm, from perspective of the economic analysis. The programme is organized in three parts. First part covers topics related to the strategic decisions about the boundaries of the firm (scope and scale of activities performed by the firm). Second part covers the dynamics of industrial rivalry and its implications on strategic decision making. Third part includes topics associated with the study of the sources of sustainable competitive advantage.

Objectives: The main goal of the course is to give students a solid foundation in the tools and concepts of strategic analysis. There's not any attempt to formulate detailed strategic recipes or plans of action. The course is rather intended to provide a number of analytical an theoretical frameworks which are critical to understanding the basis upon which a company can build a competitive advantage within its chosen area of business.

Dept.: Business Management.
Staff: Sandra Cavero and Pablo Arocena.
Assessment: Written exam and paper work.

Strategic Management II.    14403
Compulsory    4.5 Credits    2nd Semester.

Contents: The course constitutes a natural extension of Strategic Management I and offers explicit guidance on applying theoretical foundations of strategy to different business contexts. The use of examples of real business situations links economic concepts, principles and frameworks with practicalities and the real business world. Supported by the discussion of a wide variety of case studies, the programme covers topics related to current issues in contemporary strategic management, and the selection, formulation and implementation of corporate and business strategies.

Objectives: The course is resolutely practical in orientation with the aim of illuminating the fundamental points of strategic and discussing the strategic decisions of firms facing different competitive environments. Particularly, the programme is designed to enhance the students ability: (i) to think strategically about the management process, (ii) to define and discuss the process of selection and implementation of strategies, (iii) to articulate alternative strategic proposals.

Dept.: Business Management.
Staff: Isabel del Val y Pablo Arocena.
Assessment: Written exam and paper work.

Corporate Finance I.    14404
Compulsory    4.5 Credits    1st Semester.

Contents: This subject is devoted to the investment decisions. The first part provides an introduction to the Net Present Value (NPV) and to the Internal Rate of Return (IRR). The second part introduces to risk, return and opportunity cost of Capital. The Portfolio Theory, the Capital Asset Pricing Model (CAPM), the Arbitrage Pricing Theory (APT) and the Option Pricing Theory (OPT) are analysed. The third part examines some practical problems in Capital Budgeting.

Objectives: 1.- The analysis of investment decisions. 2.- The risk-return, trade-off and its implications.

Dept.: Business Management.
Staff: Rafael Santamaría.
Assessment: Writen exam.

Corporate Finance II.    14405
Compulsory    4.5 Credits    2nd Semester.

Contents: Financing structure: means and policies. Cost of capital: combination between risk and profitability.

Dept.: Business Management.
Staff: Eduardo Zorrilla.
Assessment: Written exam.

Market Research.    14406
Compulsory    4.5 Credits    1st Semester.

Contents: 1.- Methodology for commercial research. 2.- Sorts of researches. 3.- Sources of information. 4.- Measuring scales. 5.- Design of questionnaires. 6.- Sampling. 7.- Classical techniques for the analysis of information. 8.- Multivariate techniques. 9.- Practical cases.

Objectives: To train students into the techniques for the obtention and analysis of information. To make students understood the auxiliary role of research for making decisions. To get students were able to plan and develop market researches.

Dept.: Business Management.
Staff: Ildefonso Grande.
Assessment: Written exam and paper work.

Business Financial Management.    14417
Optional    6 Credits    2nd Semester.

Contents: Market of capitals, futures and options. Analysis of financial assets. International financial and monetary markets: innovations and exchange risk management.

Dept.: Business Management.
Staff: José Antonio Remírez and Alfredo Ciriaco.
Assessment: Written exam.

Topics on Business Management.    14419
Optional    4.5 Credits    2nd Semester.

Contents: Administration of cooperative conpanies, health, financial and public institutions.

Dept.: Business Management.
Staff: Rafael Santamaría, Pablo Archel and Mª Teresa Barneto.
Assessment: Written exam.

Actual Topics on Business.    14421
Optional    4.5 Credits    1st Semester.

Contents: Industrial and agricultural cooperative companies. Public management. Management of production and innovation.

Dept.: Business Management.
Staff: Pedro Berastain.
Assessment: Written exam.

Forecasting Statistical Techniques.    14428
Optional    4.5 Credits    2nd Semester.

Contents: Time series classical analysis. Forecasting with exponential smoothing. Forecasting with univarate Box-Jenkins models.

Objectives: To understand forecasting techniques. To manage forecasting with SPSS. To develop practical approaches to forecast economic series and others.

Dept.: Statistics and Operative Research.
Staff: Elena Abascal.
Assessment: Written exam and computer based exam.

Labour Law and Social Security.    14432
Optional    6 Credits    1st Semester.

Contents: The labour relations. Work contract. Collective bargaining. Trade-union law. Trade disputes. Labour Jurisdiction. Welfare law.

Dept.: Private Law.
Staff: Rafael García and José Luis Goñi.
Assessment: Written exam.

Financial and Taxation Law.    14434
Optional    6 Credits    1st Semester.

Contents: The public financing. Budgetary law. Taxation law. Public expenses law.

Dept.: Public Law.
Staff: Fernando de la Hucha.
Assessment: Written exam.

Product Strategy.    14435
Optional    4.5 Credits    2nd Semester.

Contents: Consumer's behaviour: decisions, purchasing process. Products' strategy: positioning, modifications and new products.

Dept.: Business Management.
Staff: Ildefonso Grande.
Assessment: Written exam.

Delivery and Communication.    14436
Optional    4.5 Credits    1st Semester.

Contents: Strategies for delivery. Physical delivery management. Communication: Advertising and teams of sales. Direct marketing.

Dept.: Business Management.
Staff: José Miguel Múgica.
Assessment: Written exam.

Foreign Trade Techniques    14438
Optional    4.5 Credits    2nd Semester.

Contents: Analysis of the optimum sequencial process in the internationalization of the SMEs, aspects related to Foreign Trade management and possible internationalization strategies. Programme: 1.- The internationalization of the company: planning. 2.- Supporting instruments for exports. 3.- International contracting. 4.- Means of payment and collection in foreign trade operation. 5.- The financing of foreign trade operations. 6.- International physical distribution. 7.- Direct commercialization and the international commercial net.

Objectives: 1.- Students must familarize with planning and taking of strategic decisions in foreign markets. 2.- Improvement of students' ability in analycing and solving problems related to internationalization of companies. 3.- First approach to real current state of internationalization of SMEs. As a secondary objective it has been stablished the adquisition of the knowledge of the concepts, techniques, and tools for Foreign Trade management.

Dept.: Business Management.
Staff: Óscar Martín.
Assessment: Written exam.