BA in Business Administration.

Econometrics.    14301
Compulsory    6 Credits    1st Semester.

Contents: The general linear model (specification, estimation, contrasting hypotheses), and forecast with the general linear model (failure of basic hypotheses, heterocedasticity, auto-correlation and multicolinearity).

Objectives: To familiarize students with valuation techniques, testing and forecast into regression models. To use a software programme of data treatment, with special enphasis into the possible failures of basic hypotheses, (TSP and RATS programmes).

Dept.: Economics.
Staff: Carmen García.
Assessment: Written exam and paper work.

Analytical Accounting II.    14302
Compulsory    6 Credits    Full Year.

Contents: Accounting, analysis, consolidation and countable auditing.

Dept.: Business Management.
Staff: Heliodoro Robleda and Susana Villanueva.
Assessment: Written exam.

Business Tax System.    14304
Compulsory    4.5 Credits    1st Semester.

Contents: Study of tax regulations which Spanish companies operate on. Effects caused by these rules over decision taking into companies.

Dept.: Public Law.
Staff: Miguel Álvarez and Ignacio Amatrian.
Assessment: Written exam.

Multivariate Analysis.    14305
Compulsory    4.5 Credits    2nd Semester.

Contents: A set of statistical techniques for multi-dimensional data, as: Analysis of variance, Principal components, Factor analysis of correspondece, Canonical correlation, Discriminant analysis and Cluster analysis, with computer practices (SPSS) and an economic and business leaning.

Objectives: This subject wants to show theoretical topics and practice into techniques which have been expounded above, with special enphasis into: aspects solved by each technique and sort of information which is required, programing and running computer programmes (SPSS), interpretation of results and, economic and business applications.

Dept.: Statistics and Operations Research.
Staff: Sagrario Gómez, Ignacio García and Mª Blanca Palacios.
Assessment: Written exam and practical computer based exam.

Organization Economics.    14306
Compulsory    4.5 Credits    1st Semester.

Contents: Economic analysis upon the inner functioning of organizations.

Dept.: Business Management.
Staff: Teresa García and José Alberto Bayo.
Assessment: Written exam.

Marketing Management.    14401
Compulsory    6 Credits    2nd Semester.

Contents: Theory: 1.- Basic concepts in marketing. 2.- Managing the marketing process. 3.- Analyzing marketing oportunities and consumer behavior. 4.- Analyzing and forecasting market demand. 5.- Segmenting and targeting markets. 6.- Diferenciating and positioning in the market. 7.- New products and product life cicle. 8.- Managing product lines and brands. 9.- Pricing. 10.- Distribution. 11.- Communication. Advertising, direct marketing, sales promotion an public relations programmes. 12.- Sales force management. Practice: Writing a marketing plan for a real company. Playing a marketing simulation game (Markstrat). Presenting wheter the marketing plan or a Markstrat report to the class.

Objectives: To show students the role of marketing in the firm and in the society. To make students learn how the marketing process is develped in the firm and the different marketing tools. In the practical part of the course, to train students in the marketing function within the firm. Also to develop students' skills to write marketing plans, to analize and solve marketing problems, to syntetize information and write reports, to make marketing decisions, to work in group, and to make presentations to audiences.

Dept.: Business Management.
Staff: Javier Cebollada, Margarita Elorz and Mónica Cortiñas.
Assessment: Written exam and paper work.

Computer Science for Management.    14412
Optional    4.5 Credits    1st Semester.

Contents: Hardware systems, communications and Local Area Nets (LAN). General purpose programmes and support to planning, control and decision making. Artificial intelligence.

Dept.: Mathematics and Computer Science.
Staff: Pedro José Sánchez and Fco. Javier Echanove.
Assessment: Written exam.

Accounting and Auditing.    14415
Optional    4.5 Credits    1st Semester.

Contents: External accounting into public sector and auditing of public accounts.

Objectives: To know the framework of external public accounting and its matching with the external private accounting. Also, to analyze resemblances and differences between public and private auditing, to check patrimony, financial situaction and results.

Dept.: Business Management.
Staff: Javier Aurrecoechea.
Assessment: Written exam.

Business Valuation.    14416
Optional    4.5 Credits    2nd Semester.

Contents: Financial states analysis. Methods of business valuation. Methods in valuation of shares.

Objectives: To introduce students into the valuation business process, about patrimonial data and specially, about different models based on flow discount.

Dept.: Business Management.
Staff: Pedro Berastain.
Assessment: Paper work.

Practices in Business Management.    14423
Optional    4.5 Credits    Full Year.

Contents: Practices in public and private corporations.

Dept.: Business Management.
Staff: Pedro Pascual.
Assessment: Paper work.

Optimization Techniques.    14425
Optional    4.5 Credits    1st Semester.

Contents: Linear programming: simplex, sensitivity analysis, parametric programming, transport, assignment, integer programming. Multi-object programming. Non-lineal programming. Software tools.

Objectives: That students were able to distinguish, formulate and solve different problems into linear and multi-object programming, with its ways of formulation and interpretation of results. To get an overview of non-linear problems, and to know some possible methods of approximation. Also, students must operate with software tools: QSD, LINDO, LINGO, and so on.

Dept.: Statistics and Operations Research.
Staff: Mª Luisa Eraso.
Assessment: Written exam.

Operations Research.    14426
Optional    4.5 Credits    2nd Semester.

Contents: 1.- Introduction to Operations Research. Operations Research in the economy and Business Administration. 2.- Queueing theory. Costs queueing reckoning. Modelling. 3.- Stocks theory. 4.- Graphs and networks theory. Project control and programming. 5.- Simulation. Application to queues, stocks and networks.

Objectives: 1.- Students should know the most important probabilistic models in Operations Research, and their applications in Economics and Business Administration. 2.- Students should be able to use the most important computer tools and to solve problems, and real situations employing them.

Dept.: Statistics and Operations Research.
Staff: Javier Faulin.
Assessment: Written exam or paper work.

Mercantile Law.    14430
Optional    6 Credits    1st Semester.

Contents: Study of employer. Single employer. Business law. Securities. Mercantile hiring. Competence law. Industrial propertry. Law of concourse.

Dept.: Private Law.
Staff: Mª José Otazu.
Assessment: Written exam.

International Trade.    14449
Optional    4.5 Credits    2nd Semester.

Contents: International Trade Theory: It's analysed the main models and theories related to International Trade: Mercantilism, Absolute Advantage, Competitive Advantage, Heckster-Ohlin's model, alternative theories into imperfect competence. International Trade Policies: It's described the most important commercial tools, and also, it's analysed some actual problems which concern with the international policies.

Objectives: Into theoretical part, students should familarize with the usual international trade model, and reflections from the perspective of well-being economy. Into trade policies, the objective is to show students aspects related with the application or suppression of commercial protection tools.

Dept.: Economics.
Staff: Cristina Agustench.
Assessment: Written exam.

Economical Growth.    14450
Optional    4.5 Credits    2nd Semester.

Contents: It's showed an analysis about real variables which have an influence upon the economic growth.

Dept.: Economics.
Staff: Miguel Pérez.
Assessment: Written exam.

Industrial Economics.    14453
Optional    4.5 Credits    2nd Semester.

Contents: Modelling of behaviour into oligopolistic markets (markets of strategic competition).

Dept.: Economics.
Staff: Javier Puertolas and José Mª Aizpurua.
Assessment: Written exam.

Economy of Public Sector I.    14454
Optional    4.5 Credits    1st Semester.

Contents: The public budget: income, tax system and expenses.

Dept.: Economics.
Staff: Juan Manuel Cabasés.
Assessment: Written exam.

Economy of Public Sector II.    14455
Optional    4.5 Credits    2nd Semester.

Contents: Deposit Theory: 1.- Distribution and deposit of income. 2.- Tax incidence. 3.- Deposit, economical efficiency and equity. 4.- Deposit and economical incentives. Tax System: 5.- Private income taxes. 6.- Company's taxes. 7.- Wealth tax. 8.- Taxes over consumption.

Objectives: 1.- To analyse, systematically, the general theory of taxes and to examine the basic elements that constitude the structure of the main taxes, into actual tax systems. 2.- To offer student a theoretical view that help them, as a guide, to reflect about tax policies, the main consequences of this activity and its relation with the basic social objectives.

Dept.: Economics.
Staff: Pedro Pascual.
Assessment: Written exam.