Ponente: Christian Fikar (Assistant Professor at the Institute for Production Management at Vienna University of Economics and Business)
Título: Integrating consumer preferences and shelf life data in urban e-grocery deliveries
Día y Hora: Miércoles 13 de Febrero, a las 12:30h
Lugar: Sala de Tercer Ciclo. 1ª planta de los Magnolios
ABSTRACT: This work integrates product shelf life data and customer preferences in e-grocery planning procedures. An agent-based simulation estimates demand and further models customer perception of the delivered services based on results of a conjoint analysis surveying 432 urban consumers. The focus is set on the impact of varying remaining shelf lives at delivery of highly perishable fresh fruits and vegetables such as fresh berries. Incorporated food quality models and dynamic optimization procedures estimate shelf lives at delivery and optimize vehicle routes. Computational experiments investigate the impact of offering customers one or more competing service offers (e.g., varying time window widths, guaranteed product qualities at arrival or delivery fees). Therefore, store-based home deliveries throughout Vienna, Austria, are considered. Results highlight the importance of jointly investigating logistics performance and customer perception when designing service offers for e-grocery systems to facilitate efficient operations.
Bio: Christian Fikar is an Assistant Professor at the Institute for Production Management at Vienna University of Economics and Business (WU). His research fields include logistics, supply chain management and related decision support systems to investigate and optimize delivery processes, particularly for humanitarian and food logistics operations.
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